Archive for the ‘Geo Targeting’ Category

Launching a multilingual pay-per-click campaign is a good way to quickly have a presence in a country. Many companies do not have the resources and budgets to build multiple versions of their website based on language, but through the wonders of pay-per-click, advertisers can efficiently and effectively reach an international or bilingual audience online.

The problem with most multilingual pay-per-click campaigns is laziness. Many advertisers will launch international campaigns without consideration for accurate translations and culturally relevant messaging. Thankfully this problem is easy to overcome with a little extra consideration and planning. So before you launch a multilingual pay per click …

Consumers today not only want to know what’s around them, they want to be able to call with one click, access directions, and know what other people think of it. Due to the fact that 50% of consumers head to search engines first when researching local businesses, according to a joint study from Nielsen and Webvisible, you need to make sure your business is in a position to compete.

In most cases, the way to most effectively reach a local audience is to combine geo-targeted PPC campaigns with accurate local listings. No matter what the user’s intent, your presence in both …

You always need to exercise caution when utilizing broad match in AdWords. This almost goes without saying, but I said it anyway. The scope of queries matched to each broad match keyword has grown over the past couple of years, especially with the introduction of Google’s expanded broad match. Today, I will spin a cautionary tale about casting a wide keyword net within international waters.

First, I’ll describe what I found within one of our AdWords campaigns. Since one of our client provides international service, one of our campaigns was targeting a wide range of countries. As we were targeting …

Typically pay-per-click managers who promote a nationally available product or service only run a nationally-targeted campaign. But they are missing a huge opportunity to serve relevant ads for local search queries.

With increasing competition in the SEM industry, advertisers are looking for more ways to optimize their campaign. By implementing geo-targeting for a National campaign, you can get ahead of the competition, become more relevant to your audience, and also take your advertising dollars further. It is time to dig deeper into your pay-per-click campaign!

How Do You Geo-Target a National PPC Campaign?

It’s easiest to start with an example. Say you are …

The key to a successful online marketing campaign is to always, always think the way your potential customer thinks. Armed with that perspective, you must build a keyword list to take advantage of these hypothesized search habits. You must test ad creative that speaks to these customers. And you must follow the numbers as you expand and contract your keyword list and adjust your ad creative.

Depending on the estimate you read, anywhere from 15 percent to 30 to 40 percent (to probably more) of searches are local in nature. Users …