According to Google, location targeting (also called geo-targeting) has lowered paid search cost-per-click (CPC) by as much as 36%. This drastic increase in performance must be why Google has announced that they are revamping how their Locations setting works within in the Adwords interface.
Archive for the ‘Geo Targeting’ Category
Geo-targeting lets you target your ads to specific locations and languages. Within most of the search engines you can select the countries or regions and the language(s) for your ad. This strategy helps to make your ads as highly targeted as possible, which can help generate the highest quality traffic. So, how do get you started with geo-targeting? Read on!
“Car rental in Greenville” AKA: Using AdWords Location Targeting Effectively
Do you remember back in March, when AdWords announced that you could now choose how you wanted to consider location targeting for geographically-defined traffic? Rather than just allowing advertisers to say, “yes! I want to do some geotargeting!” they gave us the option of choosing whether to use “search intent plus location”, “location-only”, or -the horror- “search intent only” to target.
Prior to this announcement, any geotargeted campaign was basically opted into the “search intent plus location”-based geotargeting method, as …
Google vs. Bing: Targeting Features
This is the part 1 of a 2-part blog post comparing targeting features in AdWords and adCenter. The first post focuses on Language and Location targeting. Part two will cover targeting by Device, Time of Day/Day of Week, and Demographics.
Batman vs. Joker, Red Sox vs. Yankees, Wile E. Coyote vs. Roadrunner, Google vs. Bing: just a few of the greatest rivalries of our time. In these scenarios we always find ourselves rooting for one side or the other (was I …
Google Ads for Global Advertisers
December 8th, 2010 | Bryan Watson | Advanced PPC Strategies, Geo Targeting, Google AdWords, Keyword Research
Google is launching Global Market Finder and Ads for Global Advertisers. Global Market Finder is a new product that allows marketers to search for new markets and keywords in different countries with many customization options. Ads for Global Advertisers isn’t necessarily a new product, but a better integration of several existing Google products (including Global Market Finder) that makes it easier for businesses to address overseas markets. These two new and exciting tools are huge steps in terms of global …
A Cool (Repurposed) PPC Tool Discovery
It would be difficult to overstate the importance of a properly structured geotargeting strategy to the success of a good percentage of PPC campaigns. We’ve discussed geotargeting for PPC many times before on the blog, so if you are confused, go ahead and read about it. But to get the value out of this post you need to know that there are basically two reasons geotargeting could make or break your account:
Everyone Can’t Be Everywhere
Some products or services can …
Best Practices for Multilingual PPC
Launching a multilingual pay-per-click campaign is a good way to quickly have a presence in a country. Many companies do not have the resources and budgets to build multiple versions of their website based on language, but through the wonders of pay-per-click, advertisers can efficiently and effectively reach an international or bilingual audience online.
The problem with most multilingual pay-per-click campaigns is laziness. Many advertisers will launch international campaigns without consideration for accurate translations and culturally relevant messaging. Thankfully this problem …
Positioning Your Business For Success In Local Search
Consumers today not only want to know what’s around them, they want to be able to call with one click, access directions, and know what other people think of it. Due to the fact that 50% of consumers head to search engines first when researching local businesses, according to a joint study from Nielsen and Webvisible, you need to make sure your business is in a position to compete.
In most cases, the way to most effectively reach a local audience …
Google LBA’s Are Being Removed, Get a Location Extension Instead
Late last week Search Engine Land posted an article on how Google is planning to stop allowing companies to create local business ads, and for anyone who currently has a LBA will stop displaying mid-December. Now the post did say that Google’s LBA’s will be coming back in the future, but declined to say when exactly.
This could potentially hurt some local advertisers, especially the ones who rely on the local business ads but do not run any PPC ads. …
Increase PPC Conversion Rates by Targeting High Volume Locations
If you have a PPC account that allows you to target across the Unites States, try adding geo-targeted campaigns for each of the 50 states to help increase your conversion and click-through rates. In most of my accounts I have inherited, there are several campaigns with very specific keywords that are targeted all across the US or one particular area.
A great way to help increase your CTR and conversion rates is to take your top performing keywords, and put …
How to Fine Tune Your International Campaigns in AdWords
You always need to exercise caution when utilizing broad match in AdWords. This almost goes without saying, but I said it anyway. The scope of queries matched to each broad match keyword has grown over the past couple of years, especially with the introduction of Google’s expanded broad match. Today, I will spin a cautionary tale about casting a wide keyword net within international waters.
First, I’ll describe what I found within one of our AdWords campaigns. Since one of …
