With love in the air, we thought we’d share a few articles that have gotten a lot of love and attention from our favorite PPC Hero readers, you! Here are just a few of the recent blog posts you loved!...
Google Announces Attribution Modeling in AdWords
Google has just released the Search Funnels Attribution Modeling Tool in AdWords. This tool allows you to identify campaigns, ad groups, or keywords that are assisting conversions or are a part of the conversion process. While this tool has been...
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How to Further Refine Your Remarketing Lists
Remarketing can be an effective tool to use when wanting to target a more qualified audience. By focusing on users who have already visited your site, you should be reaching those that have more of an interest in what you...
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Google Changes Naming Conventions for Conversion Tracking
Changes are coming to conversion tracking in AdWords. Throughout this month, AdWords will begin rolling out updates to the conversion naming convention, as well as the way they are counted. If you are managing a Google account, you may have...
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Segmentation: A Unique Way To View Account Performance
In my last post 5 metrics I use to measure account success I touched on using Google’s segmentation metrics. Today we’re going to take a deeper look into segments and discuss what they are, and how to best use them....
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Google AdWords Is Getting A (Tiny) Makeover
For some, the news that AdWords is getting a redesign might not come as a surprise. Several accounts have been switched over to the new design for weeks or even months. For others, whose accounts have not yet made the...
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Google to Receive More Insight from Muted Ads
Targeting a relevant audience is essential for PPC ads. Whether in the Search or Display Network, considerable time and attention is taken to ensure you are reaching an appropriate audience. A while back, Google introduced a new method to help...
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Labels In The AdWords Editor! Is It But A Dream?
For January’s series post we are taking a look at our PPC wishlists. What tools do we all wish we had available to make our lives that much easier? Where do our chief frustrations stem from and what band-aid solutions...
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Navigating The Maze of Changing Goals and Objectives
For January’s series post we are taking a look at our PPC wishlists. What tools do we all wish we had available to make our lives that much easier? Where do our chief frustrations stem from and what band-aid solutions...
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5 Metrics I Use to Measure Account Success
The most fundamental question I always ask myself when managing an account is what metrics should I be looking at and analyzing. The answer I always arrive at is ‘everything’. Even the slightest, most mundane piece of information might hold...
Targeting Your Mispeeled Search Temrs
Misspellings and typos are part of this wonderful and mysterious world of technology in which we live. Hurriedly typing in a search query while simultaneously performing six other tasks or trying to get your huge thumbs to accurately convey your...
Save Time With Google’s New Undo Button
Have you ever made a change to your AdWords account, only to later regret it? Despite rigorous analysis and employing your best judgment, sometimes things don’t go quite the way you planned. Maybe you enabled a paused keyword or ad...
