Display networks (including Google’s and others out there) offer some great opportunities for expansion in your accounts. Utilize what’s already available and stay at the cutting edge to make the most of your opportunities.
There’s a hidden side to the Display Network that we don’t often talk about. Contextual Keywords, Topics, Placements, and Interest Categories are all common Display Network tricks these days. However, you probably aren’t aware of your other option when it comes …
If you still need to make the jump to Enhanced Campaigns, then you’ve got a few surprises in store. Specifically, there are some new wrinkles in the way that we now bid on Display campaigns. You’re already keenly aware of …
Man, it’s been a crazy week in PPC. And it keeps getting crazier. Yesterday Yahoo! announced that they’re adding Google as an ad partner for contextually targeted ads on the display network. They say that they agreement is “global” and …
Display is a big, scary ocean of impressions. Like this: For an account that’s measured on direct response, and probably ROAS: that’s terrifying. How are you going to sail your way through the choppy waters and avoid Cthulhu monsters to …
For this Month’s Series, we’re going to be talking about new and exciting things that you can test within the wonderful world of PPC. Take your accounts to the next level with some of these new techniques or tools. …
There’s a fine line to walk when it comes to targeting. Being too aggressive can be very off putting, but you want to make sure that you capture all possible interest out there. Google has a feature that will allow …
Lots of crazy stuff has happened in PPC during 2012. Even though that’s been true pretty much every year since its launch, we at PPC Hero felt that it was a big enough year to justify its very own series. …
Yes. Full stop. Answering that question and then calling it a day doesn’t make for a rewarding blog post, though. I have found reasons that allow you to say CPM bidding wastes your money, and there are also some cool …
The Display network is a beast. This is just a fact. An even truer fact is that Display will run away with your budget and CPA if you let it. We had a recent request at PPC Hero for some …
