In this monthly post, we bring you the latest news and changes from all of the major ad platforms. Google, Bing, Facebook, Youtube, LinkedIn, and more.
Preventing and Navigating Google Merchant Center Suspensions
There are many ways to proactively prevent Google Merchant Center suspension and options to navigate through if it does happen to your account.
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How Artificial Intelligence Can Change the Way We Shop Online
AI is changing the way consumers shop at various stages of the buyer’s journey. It affects the way a potential buyer searches for product or brand information.
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Tracking Your Free Google Shopping Ads
Tracking for Surfaces Across Google clicks in Google Merchant Center leaves something to be desired. The step-by-step process in this post is an alternative.
How To Maximize eCommerce Revenue When Demand Skyrockets
This blog describes the PPC performance, during the stay-at-home period, of 3 eCommerce businesses and how we maximized revenue during a period of high demand.
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Google Unpaid Shopping Traffic – Early Results
Free product listings rolled out for most US accounts in April. Since launching free product listings, one brand has increased total click volume by 5.6%.
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How To Double Relevant Google Shopping Volume in 5 Steps
If you have been frustrated by limited targeting options for Google Shopping ads, this easily-implemented strategy will grow your reach and revenue.
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Has COVID-19 Affected Your PPC Accounts?
A look at current and expected trends in PPC amidst the global virus outbreak.
Are High Shipping Prices Killing Your Ecommerce Sales?
Are we coming to a point where people prefer free shipping? One recent article states that customers want items shipped fast and for free.
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Google Merchant Center Disapproval: A GTIN Story
I am not a feed manager. I have access to my client’s merchant center, but we work with a separate company for feed management and optimizations. That said, I am heavily affected by our feed as I do manage our...
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Fall 2019 Updates to Google Merchant Center
Get a recap of the Fall 2019 updates to Google Merchant Center including updated diagnostics, design, navigation, and much more.
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How an EU Commission Ruling Can Mean 20 Percent Lower CPCs for Your Google Shopping Accounts
In June 2017, the EU Commission sentenced Google to pay a fine of 2.4 billion euros. Now, up to 5% of Google’s daily revenue is at stake if they fail to make their Google Shopping channel more competitive. Google is...
