Image Ads

Image ads are great for reaching your audience on the content network in a new way. These tips and tricks will help you get your campaigns up and running and make your image ads a success.


PPC Hero's Account Expansion Series

3 Ways To Grow Your Display Efforts

Display networks (including Google’s and others out there) offer some great opportunities for expansion in your accounts.  Utilize what’s already available and stay at the cutting edge to make the most of your opportunities.

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Freaks — They DO Grab Attention…

I came across two Facebook ads recently with images that snapped me out of my newsfeed trance and compelled me to take a closer look and read their headlines. Naturally, I took screen shots:       I mean, how …

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Design to Size: Making Your Ads Work

Images that work great at larger sizes can fail miserably when you shrink them down to 120 by 80 pixels. And oddly enough, it’s almost the same dynamic that billboard designers have to take into account: some images look great …

FB Ads in wild

Could a Picture Scare You? The Cliched “Hot Babe” Facebook Ad Photos Should!

It’s pretty silly when you think about it. Why would a mere picture of a shark scare you? It’s just a picture.   But Jaws did scare people. Granted, it was a moving picture, but still — just a picture …

FB Ads in the wild

A Great Headline Deserves An Equally Great Image

One of the better Facebook ads I’ve seen lately was this ad for Kashi GoLean cereal:     And what struck me was the headline. Not a great headline if you’re not dieting, but if you ARE trying to lose …

the big reveal

“Big Facebook Reveal” Actually IS Pretty Big News!

Facebook has rolled out an improved News Feed that will most certainly persuade you and your clients to give Facebook ads a shot. Yesterday The Man himself, Facebook CEO Mark Zuckerberg, led a presentation about the new News Feed that …

facebook ads in the wild

The Power of Before-and-After Photos

“It pays to illustrate the end-result of using your product. Before-and-after photographs seem to fascinate readers. In a study of 70 campaigns whose sales results were known, Gallup did not find a single before-and-after campaign that did not increase sales.” …

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How Branded Image Ads Can Lead To Offline Sales: An Anecdote

As I walked down my hallway last night, my cat ran in front of me and darted into the laundry room, where we keep her food bowl. She looked up at me and meowed loudly as she stood over her …

image ads

Using Image Search Ads in Google

If you’re relatively new to PPC advertising, Google’s image search ads may have flown under your radar. What are image search ads, you may be asking? Image search ads are ads that include both text and an inline image, appearing …

easier life

Google AdWords Display Ad Builder Made Even Easier

Google’s Display Network can be a great place to generate some additional traffic, leads, and branded exposure. While text ads go a long way in garnering attention, sometimes an image ad can grab searchers’ attention more quickly, especially considering the …