Archive for the ‘Interviews’ Category

What better way to learn about PPC than to hear about experiences from those “in the trenches?” At least that’s how we feel around here at PPC Hero. When my boss (of Hanapin Marketing) Pat East was at SMX Local last month, he found some outspoken PPCer’s and convinced them to give us interviews. The following is the result of one of those interviews, and it is full of great PPC and search marketing advice – …

The following is an interview Pat East, President of Hanapin Marketing conducted with Elise Richardson, who manages search for www.MyWebGrocer.com.  The two of them met at the recent SMX summit.  Elise has some very interesting insights into how she manages her PPC account.

Pat: Can you tell us your name, title, organization, what mywebgrocer does, what you do on a daily basis, and how did you get into Internet marketing?

Name: Elise Richardson

Title: Search Marketing

Organization: MyWebGrocer

Website: mywebgrocer.com

What we do: …

Dave Davis is the Managing Director of RedFly Marketing, a search engine marketing firm based out of Dublin, Ireland. Dave oversees search engine marketing, search engine optimization and pay per click management. According to Dave’s Bio, he attended DIT with a Computer Science Degree where he learned almost all the facts of life. He apparently loves to travel and also thinks he can dance. Dave is a premiere blogger in the blogosphere. …

When looking for better ways to manage pay-per-click accounts, interviewing PPC experts for their tips and advice almost always seems to help. Brent Sharp who blogs on PPC and SEO management from SEOSpeedwagon was nice enough to share this thoughts, opinions, tips and advice with us on the world of PPC and SEO. Brent works for Intrapromote, a company based out of Cleveland Ohio. They focus on SEO, PPC, Blog marketing and link building …

John W. Ellis is a Senior Online Marketing Manager with ResortQuest, the largest vacation rental management company in North America. We chose to interview Mr. Ellis because of his expertise in pay-per-click management. John has extensive experience in pay-per-click management, web analytics, online marketing, affiliate marketing, email marketing and more. I find his thoughts on ask.com very interesting and even more his tips on campaign management helpful. More information on John W. Ellis can …

Jeremy Mayes is a well known blogger in the PPC industry. Today he shares with us his thoughts and opinions on hot topics in the PPC world.

Q: Do you foresee any advancements occurring in the next year that will change the way people manage their PPC accounts?

A: Yes, over the next 12 months I believe Google will add features that support rule based management of campaigns within AdWords. It’s needed – and Google knows that the …

Kevin Gibbons is currently the Director of Search at SEOptimize, who provides search engine optimization and pay-per-click management services to a wide range of clients mainly based within the UK. Kevin has become a very well known and expert blogger in the SEO and PPC industry. To learn more about Kevin click here.

Kevin was kind enough to answer a few of our questions regarding PPC management. Here’s what he had to say:

1) Which search …

Evan Roberts is a well-known blogger in the pay-per-click industry. His blog, www.ppclab.com focuses on paid search and provides actionable analysis and insight into the world of PPC. Evan has been actively managing paid search for four years now. In addition to paid search Evan has extensive experience in search engine optimization and affiliate marketing.

We’ve chosen Even to participate in our interview for the obvious reasons listed above. I think there is a lot we can learn from him …