The search marketing industry is full of exciting, smart people, and each of these individuals has a different take on the world of pay-per-click. At PPC Hero, we interview these search marketing wizards and pick their brains on their view of PPC, their best tips and tricks, and much, much more!
Friday, February 3, is the last day to register for Hero Conf and still receive the Super Early Bird Discount. Day 1 is $450 (discounted by more than 50%), Day 2 is $1200 (discounted by nearly 30%), and both days are $1320 (discounted by nearly 40%).
This week we would also like to share an interview with Joanna Lord, the Director of Customer Acquisition & Engagement at SEOmoz. Joanna will be speaking about Conversion Rate Optimization as well as Retargeting at …
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We had the pleasure of an interview with Matthew Umbro, the founder of PPC Chat and Senior PPC Specialist at Exclusive Concepts. Matthew will be speaking at Hero Conf, April 16-17, 2012, in Indianapolis, IN. We are looking forward to hearing Matthew present “Proving the Value of PPC through Conversion Tracking,” as well as share his knowledge on the Account Structure panel. If you would like to hear Matthew and other PPC experts speak at Hero Conf, you can …
This week we had the opportunity to interview Marc Poirier, Co-Founder and CMO of Acquisio. Hero Conf is proud to not only have Marc as a speaker, but also to have Acquisio as our Platinum Sponsor! We enjoyed hearing Marc share some great information about PPC and Acquiso.
PPC Hero: Welcome to this exclusive twitter interview with Marc Poirier, Co-Founder and CMO of Acquisio. Hero Conf is proud to have Acquisio as our Platinum Sponsor. It’s a pleasure to have …
Have you signed up for our January 23 webinar? If not, please take a moment to watch this interview with presenter, Jeff Allen. He discusses who should participate, what will be covered, and key takeaways! There’s still time- Register here!
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Working with room full of PPCers, I can tell you that we have an extraordinary group of people, each with a unique background. I can also tell you that with the exception of myself, no one in my office, current or past, has PPC training in the form of an Internet Marketing Degree. I am frequently asked if earning …
For today’s #heroview, it was our pleasure to sit down with PPC guru Melissa Mackey (@Mel66) to talk about two tricky topics – AdWords Campaign Experiments (ACE) and the Display Network. Here is the transcription of the discussion!
Thank you to everyone who participated in this month’s Heroview – real-time discussions with PPC industry experts via Twitter. Stay tuned for next month’s Heroview!
June 17, 2011
PPC Hero: Welcome to Heroview! To get started, tell me a little about yourself. How long …
Let’s say you’ve just picked up a new PPC client. Let’s say they have an eCommerce site with dozens of targeted demographics. Now let’s add in their 600 products. And oh yeah, the thousands upon thousands of keywords already crowding up their account. Starting to feel a little bit panicked? I haven’t even mentioned their $40,000 monthly budget yet!
Okay. Take a deep breath. It’s going to be alright.
Managing a large PPC account can be a daunting task, but luckily, we have …
As the founder of #ppcchat, PPC expert Matt Umbro (@Matt_Umbro) is already well-known on Twitter. That is one reason why we felt so lucky to have him as our guest for the second live #Heroview – real-time discussions with industry experts via Twitter. Our Heroview with Matt talked mainly about lead generation and lead metrics. Check out the transcript of the conversion below!
Thank you to everyone who participated on Twitter this past week. Stay tuned for more Heroviews coming …
Think you know how to test landing pages? Put your knowledge to the test and see if you’re on the right track with Tim Ash, author of Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, and President of Sitetuners.com. Tim is an entrepreneur, internet marketing leader and co-founder of several internet related start-ups. Currently Tim is the President of Site Tuners, which is a company that helps other companies test their landing page to optimize for …
What better way to learn about PPC than to hear about experiences from those “in the trenches?” At least that’s how we feel around here at PPC Hero. When my boss (of Hanapin Marketing) Pat East was at SMX Local last month, he found some outspoken PPCer’s and convinced them to give us interviews. The following is the result of one of those interviews, and it is full of great PPC and search marketing advice – …
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