Archive for the ‘Interviews’ Category

What better way to learn about PPC than to hear about experiences from those “in the trenches?” At least that’s how we feel around here at PPC Hero. When my boss (of Hanapin Marketing) Pat East was at SMX Local last month, he found some outspoken PPCer’s and convinced them to give us interviews. The following is the result of one of those interviews, and it is full of great PPC and search marketing advice – straight from the trenches (or from Allie Edwards Williams, if you prefer)!

PAT: What’s your name, title, organization, what do they …

The following is an interview Pat East, President of Hanapin Marketing conducted with Elise Richardson, who manages search for www.MyWebGrocer.com.  The two of them met at the recent SMX summit.  Elise has some very interesting insights into how she manages her PPC account.

Pat: Can you tell us your name, title, organization, what mywebgrocer does, what you do on a daily basis, and how did you get into Internet marketing?

Name: Elise Richardson

Title: Search Marketing

Organization: MyWebGrocer

Website: mywebgrocer.com

What we do: MyWebGrocer provides eCommerce applications and services for retail grocers such as online shopping, shoppable interactive circulars, shopping lists and recipes. …

Dave Davis is the Managing Director of RedFly Marketing, a search engine marketing firm based out of Dublin, Ireland. Dave oversees search engine marketing, search engine optimization and pay per click management. According to Dave’s Bio, he attended DIT with a Computer Science Degree where he learned almost all the facts of life. He apparently loves to travel and also thinks he can dance. Dave is a premiere blogger in the blogosphere. He is a recognized name within the search engine marketing fields, especially Pay-Per-Click. Dave was nice enough to take …

When looking for better ways to manage pay-per-click accounts, interviewing PPC experts for their tips and advice almost always seems to help. Brent Sharp who blogs on PPC and SEO management from SEOSpeedwagon was nice enough to share this thoughts, opinions, tips and advice with us on the world of PPC and SEO. Brent works for Intrapromote, a company based out of Cleveland Ohio. They focus on SEO, PPC, Blog marketing and link building services for clients.

Brent has been working for Intrapromote for three years now managing the financial aspect of …

John W. Ellis is a Senior Online Marketing Manager with ResortQuest, the largest vacation rental management company in North America. We chose to interview Mr. Ellis because of his expertise in pay-per-click management. John has extensive experience in pay-per-click management, web analytics, online marketing, affiliate marketing, email marketing and more. I find his thoughts on ask.com very interesting and even more his tips on campaign management helpful. More information on John W. Ellis can be found at www.JohnWEllis.com

Q: In one of your posts you give sound marketing advice to ask.com. …