This week’s Hero Conf speaker interview is with Brad Geddes, Founder of Certified Knowledge, an online paid search training and toolset provider. Brad has a lot of experience in the PPC industry, and we are looking forward to hearing him speak about retargeting and quality score at Hero Conf. Hero Conf is a paid search conference being held on April 16-17, 2012, in Indianapolis, IN. If you register by February 12, we’ll follow up with details …
Archive for the ‘Interviews’ Category
The search marketing industry is full of exciting, smart people, and each of these individuals has a different take on the world of pay-per-click. At PPC Hero, we interview these search marketing wizards and pick their brains on their view of PPC, their best tips and tricks, and much, much more!
Hero Conf Super Early Bird Discount Ends Tomorrow!
Friday, February 3, is the last day to register for Hero Conf and still receive the Super Early Bird Discount. Day 1 is $450 (discounted by more than 50%), Day 2 is $1200 (discounted by nearly 30%), and both days are $1320 (discounted by nearly 40%).
This week we would also like to share an interview with Joanna Lord, the Director of Customer Acquisition & Engagement at SEOmoz. Joanna will be speaking about Conversion Rate Optimization as well as Retargeting at …
Interview with Matthew Umbro, Founder of PPC Chat
We had the pleasure of an interview with Matthew Umbro, the founder of PPC Chat and Senior PPC Specialist at Exclusive Concepts. Matthew will be speaking at Hero Conf, April 16-17, 2012, in Indianapolis, IN. We are looking forward to hearing Matthew present “Proving the Value of PPC through Conversion Tracking,” as well as share his knowledge on the Account Structure panel. If you would like to hear Matthew and other PPC experts speak at Hero Conf, you can …
Interview with Marc Poirier from Acquisio
This week we had the opportunity to interview Marc Poirier, Co-Founder and CMO of Acquisio. Hero Conf is proud to not only have Marc as a speaker, but also to have Acquisio as our Platinum Sponsor! We enjoyed hearing Marc share some great information about PPC and Acquiso.
PPC Hero: Welcome to this exclusive twitter interview with Marc Poirier, Co-Founder and CMO of Acquisio. Hero Conf is proud to have Acquisio as our Platinum Sponsor. It’s a pleasure to have …
Interview with Webinar Presenter- When and How to Increase PPC Budgets
Have you signed up for our January 23 webinar? If not, please take a moment to watch this interview with presenter, Jeff Allen. He discusses who should participate, what will be covered, and key takeaways! There’s still time- Register here!
Features and Benefits:
- Discover our 3 tricks for ensuring increased revenue and profits!
- This webinar is specific enough to be immediately actionable, yet still broad enough to apply to any account in the future
- Learn what reports to show your clients to justify
…
Is Internet Marketing School Worth It? A Story About My Full Sail Degree.
[EDIT: Comments that include profanity, link dropping, or general trolling will be deleted. Enjoy the article and keep it clean in the comments.]
Working with room full of PPCers, I can tell you that we have an extraordinary group of people, each with a unique background. I can also tell you that with the exception of myself, no one in my office, current or past, has PPC training in the form of an Internet Marketing Degree. I am frequently asked if earning …
Heroview – Unveiling Display Network and ACE Tactics with Melissa Mackey
June 17th, 2011 | Jessica Rooney | Advanced PPC Strategies, Content / Display Network, Google AdWords, Heroview, Interviews
For today’s #heroview, it was our pleasure to sit down with PPC guru Melissa Mackey (@Mel66) to talk about two tricky topics – AdWords Campaign Experiments (ACE) and the Display Network. Here is the transcription of the discussion!
Thank you to everyone who participated in this month’s Heroview – real-time discussions with PPC industry experts via Twitter. Stay tuned for next month’s Heroview!
June 17, 2011
PPC Hero: Welcome to Heroview! To get started, tell me a little about yourself. How long …
PPC Management For Large Accounts
Let’s say you’ve just picked up a new PPC client. Let’s say they have an eCommerce site with dozens of targeted demographics. Now let’s add in their 600 products. And oh yeah, the thousands upon thousands of keywords already crowding up their account. Starting to feel a little bit panicked? I haven’t even mentioned their $40,000 monthly budget yet!
Okay. Take a deep breath. It’s going to be alright.
Managing a large PPC account can be a daunting task, but luckily, we have …
Heroview – Generating Leads with Matt Umbro
May 19th, 2011 | Jessica Rooney | Basic PPC Strategies, Heroview, Interviews, Landing Pages, Twitter
As the founder of #ppcchat, PPC expert Matt Umbro (@Matt_Umbro) is already well-known on Twitter. That is one reason why we felt so lucky to have him as our guest for the second live #Heroview – real-time discussions with industry experts via Twitter. Our Heroview with Matt talked mainly about lead generation and lead metrics. Check out the transcript of the conversion below!
Thank you to everyone who participated on Twitter this past week. Stay tuned for more Heroviews coming …
Interview with Tim Ash – Author of Landing Page Optimization
Think you know how to test landing pages? Put your knowledge to the test and see if you’re on the right track with Tim Ash, author of Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, and President of Sitetuners.com. Tim is an entrepreneur, internet marketing leader and co-founder of several internet related start-ups. Currently Tim is the President of Site Tuners, which is a company that helps other companies test their landing page to optimize for …
