Have a love/hate relationship with the adCenter editor? Us too. Read about how you can make up after a break up and your account will be better for it! Today’s series post is about uploading negatives in bulk in a couple of really simple steps.
Archive for the ‘Microsoft adCenter’ Category
If you are looking for helpful, insightful tips and strategies for your MSN adCenter campaign, PPC Hero is here to help! As you can see, we discuss Microsoft adCenter frequently. We are always publishing new, updated articles with tips, advice and strategies to make your Microsoft adCenter campaign a success!
Lost Impression Share Metrics Come to adCenter
Yesterday, after months of frothing anticipation on the part of PPC Hero and the Internet at large, Microsoft announced that impression share reporting has been released in adCenter. In the colorful blog post penned by an author that favors the same sorts of hats as our own beloved Jeff Allen, Microsoft gleefully announced the following metrics are all available for your view:
- Impression share
- Impression
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MSN adCenter Keyword Normalization & The Frustration Therefrom
January 13th, 2012 | Amanda @Amanda_WestBook | Microsoft adCenter
Microsoft’s adCenter blog recently published a blog post about MSN’s keyword normalization & how this can cause duplicate keywords in your adCenter account. The way they put it, you can’t upload keywords they normalize as the same keywords into an adCenter account. However, I recently took over an adCenter account, and I’ve found this to most definitely not be the case.
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Tips For Managing Accounts Simultaneously in AdWords and AdCenter
If you’re managing accounts in multiple search engines, implementing universal changes can be a challenge. Clunky user interfaces, variances in data column names, inconsistent report type availability, all contribute to less than efficient management of otherwise similar information. So, I thought it would be helpful to provide some best practices in managing your PPC campaigns across multiple search engines. Since Google AdWords and MSN AdCenter are the most commonly utilized platforms, I will be focusing on the best ways to …
adCenter Search Partner Quality: Why You Might Be Wasting Money
December 6th, 2011 | Bethany Bey | Microsoft adCenter
November was going great for my account. Leads in adCenter had doubled in the last month and since the CPC is much lower than AdWords, our cost per leads was significantly below goal. It seemed too good to be true… and it was. About half way through the month, the client reached out to tell me something very strange was happening with their Bing leads. When the sales team would call the phone numbers listed, one of 2 things would …
Our 5 Favorite New adCenter UI Features & How To Use Them
On November 9th, Dave wrote a blog post about Microsoft’s new adCenter User Interface. To get more in depth with just what we love about it, Kayla decided to show you. In this video blog, she goes over the five things we love the most and shows you on her screen how to access and utilize them. If you have been putting off expanding your PPC accounts into MSN because of how user unfriendly it is or just haven’t fully utilized the new features–check this out!
Exact Match Negative Keywords Live in adCenter
Microsoft Advertising adCenter has been very busy lately with updates to the UI, Desktop editor and the Import Campaign beta, but it doesn’t look like they’re quite done. Late yesterday afternoon, adCenter released a post on their blog informing readers that their negative keyword management had received a face-lift in the most recent version 8.1.111 of the Desktop editor, UI and API. So exactly (wait for it…) which changes were made and how do they affect your management? Let’s take …
The Complete Guide To adCenter’s New & Improved User Interface
November 9th, 2011 | Dave @daverosborough | Microsoft adCenter
Change is something we’ve come to expect in the paid search industry. It’s almost as if new enhancements and features are introduced on a weekly basis, and they have been. This month alone, Google AdWords rolled out dynamic search ads, +1 button for display ads and their new bid-per-call system. On the other hand, the Yahoo! Search and Bing also recently introduced a handful of new features as well, including improved monthly budget calculation. Hopefully this doesn’t …
MSN adCenter Introduces Import Campaigns Feature
So, you’re managing a PPC account that’s running on AdWords and adCenter. That’s pretty common practice. Do you have issues syncing the two? Do you constantly have to download things from AdWords to upload into adCenter? Well, adCenter has just made this ezee-pee-zee for you all!
The Import Campaigns feature allows you to port your data from AdWords directly into adCenter through their desktop editor. They even made you a step-by-step guide on exactly how to do this, but …
How To Use MSN adCenter’s Desktop Editor
You newbies have asked for it, and here it is! A video over-view of the MSN Desktop Editor and how to use it. Felicia takes you through and shows you what does what, how to upload excel worksheets into it, and how to fix it when you upload the wrong thing. This video isn’t for the PPC Expert, but if you’re new to PPC or even just new to MSN–this is the video you’ve been waiting to see!
