Microsoft adCenter

Formerly called Microsoft adCenter, Microsoft and Yahoo struck a deal to become the second largest PPC network. Now it is simply Bing Ads and this PPC network differentiates itself from Google AdWords as the default search engine for Windows Phones, Microsoft Surface tablets and Xbox One.

The People vs. Bing Broad Match

By , Senior Account Manager at Hanapin Marketing

The fundamental principle behind PPC is the keyword match type. It’s literally how we determine when we show our ads on the search engine results page, so understanding this concept is an important step in comprehending PPC as a whole. When I first learned PPC, it was explained to me like so:   Exact match must contain the search query…
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How to Pitch Bing Like a Champion

By , Senior Account Manager at Hanapin Marketing

PPC Hero’s February series will be focused on arming you, the PPC account manager, with all the necessary ammunition to make a strong argument for adding new focus areas in your paid search campaigns to your client. That client can be your direct supervisor or executives if you’re managing in-house, or a client in the traditional sense if you’re working…
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How To Deal With Client Tracking Issues

By , Senior Account Manager at Hanapin Marketing

Working at a PPC agency has provided me experience with clients ranging in tech-savviness and web development resources. It's not uncommon for tracking issues to develop, and it's not uncommon for me to be the one that has to sort them out. Unfortunately, I'm no web developer, and my own skills and knowledge on this subject are pretty subpar. However, I…
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