Microsoft adCenter

Formerly called Microsoft adCenter, Microsoft and Yahoo struck a deal to become the second largest PPC network. Now it is simply Bing Ads and this PPC network differentiates itself from Google AdWords as the default search engine for Windows Phones, Microsoft Surface tablets and Xbox One.

Microsoft Announces New Levels Of Partnership With AOL And AppNexus

By , Production Specialist

This week Microsoft announced new levels of partnership with both AOL and AppNexus.   Bing will now power search and search advertising across AOL. This 10-year agreement will enable AOL users to have access to search powered by Bing across the company’s sites. Now with 20% organic market share in the U.S., Bing continues to grow organically as well as through…

The Results of the Microsoft and Yahoo Partnership Agreement Are In!

By , Production Specialist

If you were anxiously awaiting the results of the Microsoft and Yahoo partnership agreement that was previously extended an extra 30 days to potentially review and revamp…   The results are in!   Last week Microsoft and Yahoo announced that they have revised their search partnership to improve the search experience, add value for advertisers and establish ongoing consistency for…

Bing/Yahoo Agreement Extended For Additional 30 Days

By , Production Specialist

If you were eager to find out the results of the Bing/Yahoo Search partnership, unfortunately, you will need to wait another month as both parties extended the original 30 day deadline to review and possibly revamp the 2009 agreement by an additional 30 days.   From the WSJ:   “Under a broad 10-year deal struck in 2009, Microsoft controls the…

The People vs. Bing Broad Match

By , Account Manager at Bing Ads

The fundamental principle behind PPC is the keyword match type. It’s literally how we determine when we show our ads on the search engine results page, so understanding this concept is an important step in comprehending PPC as a whole. When I first learned PPC, it was explained to me like so:   Exact match must contain the search query…

How to Pitch Bing Like a Champion

By , Account Manager at Bing Ads

PPC Hero’s February series will be focused on arming you, the PPC account manager, with all the necessary ammunition to make a strong argument for adding new focus areas in your paid search campaigns to your client. That client can be your direct supervisor or executives if you’re managing in-house, or a client in the traditional sense if you’re working…

How To Deal With Client Tracking Issues

By , Senior Account Manager at Hanapin Marketing

Working at a PPC agency has provided me experience with clients ranging in tech-savviness and web development resources. It's not uncommon for tracking issues to develop, and it's not uncommon for me to be the one that has to sort them out. Unfortunately, I'm no web developer, and my own skills and knowledge on this subject are pretty subpar. However, I…

The End of Paid Search As We Know It?

By ,

Our PPC ecosystem is probably going to be changing soon.  On June 25th, the Federal Trade Commission sent off a warning shot to a bunch of search engines, and it will most likely be reshaping the real estate on which our careers and lives (and senses of self and self worth {etc., etc.}) are built. Here’s the main thrust the…