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Archive for the ‘Microsoft adCenter’ Category

If you are looking for helpful, insightful tips and strategies for your MSN adCenter campaign, PPC Hero is here to help! As you can see, we discuss Microsoft adCenter frequently. We are always publishing new, updated articles with tips, advice and strategies to make your Microsoft adCenter campaign a success!

Effectively Using adCenter PPC Tools

February 25th, 2010 | Jen | Keyword Research, Microsoft adCenter, Tools

After the announcement last week of The Yahoo! and Microsoft Search Alliance, I thought it would be helpful to take a look at the adCenter tools that are available, and how you can use them to help grow and optimize your accounts.

Microsoft adCenter Desktop Tool
As an avid user of the Adwords Editor, I was delighted when Microsoft launched their adCenter desktop tool. Sure, I knew it wouldn’t be as robust or user friendly, but at least it was something! Over the past year I’ve stumbled upon a few things that I hope will help streamline the use of the …

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How To Confirm Placement of Your PPC Ads in Bing.com

September 16th, 2009 | Amber | Microsoft adCenter

MSN announced the launch of a new ad preview tool for Bing.com.  Instead of typing in your keywords directly into Bing, you can now use the ad preview tool to make sure your ads are showing without affecting the real search results.

Typically, I will get clients that like to type in their keywords into Google, Yahoo and MSN almost every day just to see how their ad looks in the SERPS. Unfortunately, this can cause problems for your account. If you type in a keyword and variations of that keyword too many times, but you’re not clicking on any …

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Yahoo and Microsoft Announce A Search Partnership

July 29th, 2009 | Joe | Microsoft adCenter, Yahoo! Search Marketing

The news hit this morning: Yahoo and Microsoft have officially announced an extensive partnership. We’re not certain what exactly this will mean for your pay-per click campaigns just yet (on a day-to-day basis). However, we would like to provide some resources so that you can learn more about this announcement:

Microsoft-Yahoo partnership resources:

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First Glance: How Pay-Per-Click Marketers Should React to Bing

June 4th, 2009 | Andrew | Microsoft adCenter

I’m not here to tell you Bing is the greatest thing ever, and I’m not here to tell you that, No, Bing is not a “Google Killer.” Lots of others have already weighed in on the topic and, as a search marketer, that’s not my worry.

As a search marketer, I’m only worried about campaign impact. And, as far as I can tell, campaign impact can only happen if people are searching (or is it deciding?) with Bing.

So, Will People Use Bing?
Based on Microsoft’s ad spend, I would imagine that, yes, People will most definitely …

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Microsoft Unleashes a Round of Spring Updates for adCenter

May 18th, 2009 | John | Microsoft adCenter

Early this morning, the adCenter blog published 5 posts detailing all of the changes they’ve pushed live as part of their Spring 2009 Upgrade.  Microsoft continues to drive their advertising platform forward, and unlike Google who releases a new feature every other day, the folks at adCenter prefer a mega-upgrade instead.  Guess that adds to the excitement.  While there’s nothing earth-shattering to report, Microsoft has added enough pizazz to this upgrade that users of adCenter should pay attention.  Here is my list of highlights from the full upgrade:

Campaign Management

  • Targeting Options:  This is probably the best change …
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Utilizing Match Types in MSN to Increase Traffic and Leads

January 28th, 2009 | Amber | Microsoft adCenter

I had a call with an MSN AdCenter rep the other day that showed me a pretty cool feature when using match types in MSN.

I had added keywords into MSN for a client of mine a while back using only broad match. When the MSN rep called me, they recommended I use additional match types. Okay, I do this in Google, why not try it in MSN? The cool thing about utilizing MSN match types is that once I add phrase and exact match into an ad group with my broad match keyword, it automatically breaks out …

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Maximize Your International PPC Exposure in Microsoft adCenter

December 29th, 2008 | John | Geo Targeting, Microsoft adCenter

One of the more unique challenges of advertising with PPC is targeting customers on the international level. Google has made it maddeningly simple with AdWords (one account can reach the entire world), but Yahoo! and MSN aren’t as advanced. Yahoo! forces you to open a new account for each location you’re targeting – which can thankfully be placed under a single master account login. MSN’s geo-targeting functions are fairly flexible – that is once you decipher the mumo-jumbo that is the adCenter help section. In the end MSN allows you to target multiple countries from a …

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You Asked, MSN Delivered. Reporting, Billing and Keyword Research Features Now Live in MSN

August 21st, 2008 | Amber | Microsoft adCenter

In a recent email from MSN,  new features that have been requested by users to help improve the way advertisers manage their campaigns, pay their bills and more, have finally been added.

The first enhancement in MSN is the ability to manage your credit cards and pay bills more efficiently. Outside of your regular monthly billing schedule, you can now pay on demand with the new ‘pay now’ button located in the billing section of your MSN account. Simply go to the “Accounts” tab and into “Billing”, then billing and click the ‘pay now’ button to pay your current …

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Take a First Look at the adCenter Desktop Beta and Share Your Thoughts

June 24th, 2008 | John | Microsoft adCenter, Tools

Microsoft adCenter

If you’re anything like me, you have a touch of the “ooh, shiny!” complex. By that I mean, each and every new product offering from my favorite search engines carries with it a certain appeal. I get excited at the prospect of trying something new and possibly finding my next favorite resource along the way. This month, Microsoft unleashed their adCenter Desktop Beta on us. And surprise, surprise – I like it.

At first glance, it’s almost impossible to discern this application from any of the Microsoft Office 2007 product offerings. …

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MSN adCenter Desktop Is Now Ready For Public Testing

June 12th, 2008 | Joe | Microsoft adCenter, Tools

Today, MSN adCenter announced that their adCenter Desktop (Beta) is now ready for public testing. Basically, this is MSN’s version of AdWords Editor. This announcement makes me very happy. Admittedly, MSN never generates the level of results as Google or Yahoo, but I’ll take every tool they give me in order to my campaigns more successful.

Currently, this Beta is by initiation only, so if you want on board you’ll need to contact your Customer Representative. And if you don’t have a dedicated rep, just call the general customer support line and ask to be signed up for the adCenter Desktop …

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