Microsoft adCenter

Formerly called Microsoft adCenter, Microsoft and Yahoo struck a deal to become the second largest PPC network. Now it is simply Bing Ads and this PPC network differentiates itself from Google AdWords as the default search engine for Windows Phones, Microsoft Surface tablets and Xbox One.

Bing/Yahoo Agreement Extended For Additional 30 Days

By , Production Specialist

If you were eager to find out the results of the Bing/Yahoo Search partnership, unfortunately, you will need to wait another month as both parties extended the original 30 day deadline to review and possibly revamp the 2009 agreement by an additional 30 days.   From the WSJ:   “Under a broad 10-year deal struck in 2009, Microsoft controls the…
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The People vs. Bing Broad Match

By , Senior Account Manager at Hanapin Marketing

The fundamental principle behind PPC is the keyword match type. It’s literally how we determine when we show our ads on the search engine results page, so understanding this concept is an important step in comprehending PPC as a whole. When I first learned PPC, it was explained to me like so:   Exact match must contain the search query…
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How to Pitch Bing Like a Champion

By , Senior Account Manager at Hanapin Marketing

PPC Hero’s February series will be focused on arming you, the PPC account manager, with all the necessary ammunition to make a strong argument for adding new focus areas in your paid search campaigns to your client. That client can be your direct supervisor or executives if you’re managing in-house, or a client in the traditional sense if you’re working…
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