Archive for the ‘Microsoft adCenter’ Category

MSN announced the launch of a new ad preview tool for Bing.com.  Instead of typing in your keywords directly into Bing, you can now use the ad preview tool to make sure your ads are showing without affecting the real search results.

Typically, I will get clients that like to type in their keywords into Google, Yahoo and MSN almost every day just to see how their ad looks in the SERPS. Unfortunately, this can cause problems for your account. If you type in a keyword and variations of that keyword too many times, but you’re not clicking on any …

I’m not here to tell you Bing is the greatest thing ever, and I’m not here to tell you that, No, Bing is not a “Google Killer.” Lots of others have already weighed in on the topic and, as a search marketer, that’s not my worry.

As a search marketer, I’m only worried about campaign impact. And, as far as I can tell, campaign impact can only happen if people are searching (or is it deciding?) with Bing.

So, Will People Use Bing?
Based on Microsoft’s ad spend, I would imagine that, yes, People will most definitely …

Early this morning, the adCenter blog published 5 posts detailing all of the changes they’ve pushed live as part of their Spring 2009 Upgrade.  Microsoft continues to drive their advertising platform forward, and unlike Google who releases a new feature every other day, the folks at adCenter prefer a mega-upgrade instead.  Guess that adds to the excitement.  While there’s nothing earth-shattering to report, Microsoft has added enough pizazz to this upgrade that users of adCenter should pay attention.  Here is my list of highlights from the full upgrade:

Campaign Management

• Targeting Options:  This is probably the best change …
  

I had a call with an MSN AdCenter rep the other day that showed me a pretty cool feature when using match types in MSN.

I had added keywords into MSN for a client of mine a while back using only broad match. When the MSN rep called me, they recommended I use additional match types. Okay, I do this in Google, why not try it in MSN? The cool thing about utilizing MSN match types is that once I add phrase and exact match into an ad group with my broad match keyword, it automatically breaks out …

In a recent email from MSN,  new features that have been requested by users to help improve the way advertisers manage their campaigns, pay their bills and more, have finally been added.

The first enhancement in MSN is the ability to manage your credit cards and pay bills more efficiently. Outside of your regular monthly billing schedule, you can now pay on demand with the new ‘pay now’ button located in the billing section of your MSN account. Simply go to the “Accounts” tab and into “Billing”, then billing and click the ‘pay now’ button to pay your current …