If you are looking for helpful, insightful tips and strategies for your MSN adCenter campaign, PPC Hero is here to help! As you can see, we discuss Microsoft adCenter frequently. We are always publishing new, updated articles with tips, advice and strategies to make your Microsoft adCenter campaign a success!
After the announcement last week of The Yahoo! and Microsoft Search Alliance, I thought it would be helpful to take a look at the adCenter tools that are available, and how you can use them to help grow and optimize your accounts.
Microsoft adCenter Desktop Tool
As an avid user of the Adwords Editor, I was delighted when Microsoft launched their adCenter desktop tool. Sure, I knew it wouldn’t be as robust or user friendly, but at least it was something! …
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Finally we’re getting more data about the search queries that trigger our ads to display in Bing.com. Google has had the search query report out for a while now, and Yahoo! has it but you have to request it personally from your Yahoo rep (if you have one). But now you can finally see raw search query data within your adCenter PPC account.
Search query reports show you the actual search queries that trigger your ads to show in the …
MSN announced the launch of a new ad preview tool for Bing.com. Instead of typing in your keywords directly into Bing, you can now use the ad preview tool to make sure your ads are showing without affecting the real search results.
Typically, I will get clients that like to type in their keywords into Google, Yahoo and MSN almost every day just to see how their ad looks in the SERPS. Unfortunately, this can cause problems for your account. …
The news hit this morning: Yahoo and Microsoft have officially announced an extensive partnership. We’re not certain what exactly this will mean for your pay-per click campaigns just yet (on a day-to-day basis). However, we would like to provide some resources so that you can learn more about this announcement:
Microsoft-Yahoo partnership resources:
I’m not here to tell you Bing is the greatest thing ever, and I’m not here to tell you that, No, Bing is not a “Google Killer.” Lots of others have already weighed in on the topic and, as a search marketer, that’s not my worry.
As a search marketer, I’m only worried about campaign impact. And, as far as I can tell, campaign impact can only happen if people are searching (or is it deciding?) with …
Early this morning, the adCenter blog published 5 posts detailing all of the changes they’ve pushed live as part of their Spring 2009 Upgrade. Microsoft continues to drive their advertising platform forward, and unlike Google who releases a new feature every other day, the folks at adCenter prefer a mega-upgrade instead. Guess that adds to the excitement. While there’s nothing earth-shattering to report, Microsoft has added enough pizazz to this upgrade that users of adCenter should pay attention. Here …
I had a call with an MSN AdCenter rep the other day that showed me a pretty cool feature when using match types in MSN.
I had added keywords into MSN for a client of mine a while back using only broad match. When the MSN rep called me, they recommended I use additional match types. Okay, I do this in Google, why not try it in MSN? The cool thing about utilizing MSN match types is that …
One of the more unique challenges of advertising with PPC is targeting customers on the international level. Google has made it maddeningly simple with AdWords (one account can reach the entire world), but Yahoo! and MSN aren’t as advanced. Yahoo! forces you to open a new account for each location you’re targeting – which can thankfully be placed under a single master account login. MSN’s geo-targeting functions are fairly flexible – that is once you decipher the …
In a recent email from MSN, new features that have been requested by users to help improve the way advertisers manage their campaigns, pay their bills and more, have finally been added.
The first enhancement in MSN is the ability to manage your credit cards and pay bills more efficiently. Outside of your regular monthly billing schedule, you can now pay on demand with the new ‘pay now’ button located in the billing section of your MSN account. Simply …
If you’re anything like me, you have a touch of the “ooh, shiny!” complex. By that I mean, each and every new product offering from my favorite search engines carries with it a certain appeal. I get excited at the prospect of trying something new and possibly finding my next favorite resource along the way. This month, Microsoft unleashed their adCenter Desktop Beta on us. And surprise, surprise – I …
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