Webinars are a PPC Hero favorite. As PPC webinars are both engaging and informative, we take on the task of announcing upcoming webinars, as well as reviewing and sharing insights from those that are attended by the PPC Hero team.
Do you want to know:
- Budget tactics and bidding options available to PPC managers?
- How to find the bidding “sweet spot” for your PPC account?
- How to calculate your return on ad spend?
- How to improve that ROAS?
If you answered YES! to any of the above, you should join Hanapin Marketing Account Executive Jessica Cates as she walks you through the facets of budgets and bidding in paid search marketing. Through a combination of case studies and strategies, you will …
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For those of you who were not able to attend last night’s live webinar, have no fear! Below is a link to watch the recorded session. Abby discusses Account Structure best practices, common Quality Score misconceptions, and tips to improve Quality Score! Enjoy!
https://www3.gotomeeting.com/register/364218934
Hanapin Marketing is excited to announce our first-ever webinar, Tips to Boost Quality Score: Structuring Your Account for Success. We’ll begin by briefly covering account structure and settings best practices, then we’ll dive into how to analyze your account’s Quality Score and offer tips for improving account structure to boost Quality Score. We’ll include a step-by-step process for analyzing account Quality Score, as well as offer some likely little-known tips about this obscure metric. Join us Tuesday, November 29 from …
This is just a quick FYI on some very good webcasts and podcasts that are going to be happening soon. All of these are PPC related so hopefully you’ll get useful tips and info from each one!
Search Marketing Now has a series of upcoming webcasts. All webcasts are free, begin at 1PM Eastern Time, and run between 35-50 minutes.
PPC: Not Just About the Numbers
September 22
Alissa Ruehl, speaker
PPC Negative Keywords: Maximizing the Positive Effect
October 13
Ken Jurina, …
On Wednesday, April 8 (tomorrow!), the president and CEO of Hanapin Marketing (the publisher of PPC Hero and SEO Boy) will present during the first of the Talking Tech series of webinars sponsored by FormSpring, an Indianapolis-based company that allows its users to easily create HTML contact forms online.
The Talking Tech series of webinars were developed in order to allow technology industry innovators to offer business, non-profit, education, and government leaders technology tips …
Earlier this week, I sat in on Search Marketing Now‘s webinar, “Paid Search for Big Sites, Big Brands”, by Chris Sherman, Executive Editor at Search Engine Land. The gist of the webinar was giving out tips and tricks on how to manage paid search efforts for large-scale companies.
The webinar was thus geared towards in-house PPC efforts for these companies. That being said,
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One great source of insightful, interesting paid search marketing webcasts is Search Marketing Now. We attend their webcasts often and usually take away a handful of good ideas for our own PPC accounts. We thought we’d let everyone know that the Search Marketing Now team has two great webcasts coming up. Here is the schedule:
November 11 – 1 PM EST
Writing Killer Text Ad …
Recently I listened to the Google Unwrapped holiday webinar called, Make the Most of the Holiday Season. It’s important for me to get a head start for the holiday season in order to generate the most sales possible, and it’s becoming a priority for other internet retailers as well. In this webinar recap I’ll go over some of the 2007 holiday shopping trends, followed by recommendations for the …
One of the most difficult elements of marketing is discovering how to relate to your customers on a personal level. When you learn to build a personal relationship with your customers, your business will reap the rewards. Our friends at Compendium Blogware and Vontoo are masters at helping businesses do just that.
People like people. People buy from people. It’s as simple as that.
–Chris Baggot CEO/President Compendium Blogware
These two companies have joined forces to present a …
Just in case you missed the “Managing Big, Complicated PPC Campaigns,” webinar featuring David Szetela, (pronounced za-tell-uh), I have provided a quick recap of David’s tips and guidelines here.
What consists of a big and complicated PPC account you ask? You have 10,000+ keywords, dozens to thousands of ad groups, you’re managing your account on multiple search engines, you have multiple placement and keyword targeted campaigns and you’re not currently using any third party tools to help you manage
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