• Claire Westlie

    “Go to the site organically and see how it behaves.” Yes! I’ve had a client for a couple of months and noticed yesterday the contact form just wasn’t loading! It was a hosting issue and it’s been fixed. I never would have noticed it if I hadn’t checked. Great post!

  • http://www.alanmitchell.com.au/ alanmitchell

    Sitelinks too – especially important now they are a component of Quality Score.

  • Richard McGowan

    Timely post, Sarah – I recently inherited a campaign (running for nearly a year) that did not include conversion tracking, negative keywords or sitelinks. Goes to show that you really can’t assume anything!