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Conversion Rate Optimization For PPC: Mo’ Money, Less Problems

This Whaddya’know Wednesday, Amanda West-Bookwalter takes you on a step by step guide through optimizing your PPC account’s conversion rate. Through website design best practices, usability testing, showing you how to set up Google Analytics conversion funnels, and how to properly ad test for CRO–this vlog has got it all. Did I mention laser cats?!

July 25, 2012

About the Author

Amanda @Amanda_WestBook

Amanda is an Account Executive at Hanapin Marketing, a search engine marketing firm focused on generating results through pay-per-click advertising.
  • http://www.facebook.com/raju.paliwaal Raju Paliwal

    Nice Video Amanda.

    PPChero.com, Can you please write about landing page content, image and keywords.

    I want to improve my landing pages with content, images. Just Looking For your suggestion about landing pages.

    If you already have any article about landing page please tell me in comment

  • http://twitter.com/DigiKong Neil Campbell

    Great video indeed, CRO is certainly becoming more and more important. By the way, I hate to be pedantic but ‘fewer’ problems not ‘less’.

    • Amanda West-Bookwalter

      haha, thanks Neil! Also, I’m not sure any sentence with the word “‘Mo” in it should be grammatically dissected, but you’re right! Problems is a plural, so fewer is grammatically correct. However, less sounds more street. :-P