Google recently declined some of my ad groups because the display and destination URLs had different domain names. However, the two URLs lead users to the same landing page. The unfortunate side to this is that I received an e-mail from Google telling me that some of my ads had been declined one full day after I had added the ad groups. Therefore, those ad groups were turned off and I missed a full day’s worth of traffic.

The point of the story? Lesson 1: make sure your display and destination URLs are of the same root address; Lesson 2: check back frequently on any changes you make to your ad text or you could lose potential traffic.

  Get future posts sent to you free and automatically via email or RSS Feed !

• Display & Destination URLs: Make sure they are fraternal twins
• Google Updates AdWords Display URL Policy
• Destination URLs, Tracking Parameters and 301 Redirects - A Cautionary Tale
• 7 Ways to Be Sure You’re Writing the Best Ads Possible
• You Will Never Write the Perfect Ad Text, but Here Are 2 Ways To Keep Getting Closer

This entry was posted on Thursday, March 15th, 2007 at 4:32 am and is filed under Basic PPC Strategies, Google AdWords. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.