Free Hosting - Facebook Ads Case Study
February 24, 2013
As many of you know, I love Facebook ads and write about them all the time. A week or so ago I wrote a post about the top free hosting companies in the World. I don’t as much want to talk about the free hosting companies or hosting in general as we know their clicks are super expensive. In this post I’ll teach you how to get explosive traffic through Facebook ads and promoted posts.
First thing to getting traction on Facebook is talking about peoples passions. When I started putting up ads on Facebook I truly wanted to know who was the best out there when it comes to the free hosting world. I targeted people and businesses that I figured would respond when I asked them. I basically went after the “super passionate” people and asked them info about hosting. I also targeted some of the companies that I knew would be on the list. I was surprised when I did this that several of them picked other companies, lol.
I originally put $100 towards the trial but ended up getting so many interactions that I sprung $1500 to prove my point.
Though our little test, we reached 2.2 million people by targeting a variety of hosting niches, clients, and companies. We also targeted international which helped improve and decrease our click costs. We ended up with a 1.5% ctr on Facebook. Pretty good considering the countless other campaigns I’ve run on there.
Our 1.5% ctr resulted in 36k clicks to our questionnaire. From that 28,586 actions were performed as a result of the $1500 that we spent.
I also have to mention we received over 29.4k additional likes, 1897 shares and 9256 comments through this particular promotion!
People love sharing their opinion, especially when it relates to what they are doing. We did some promotions on G+ and Twitter but that only ended up resulting in around 1200 votes. After everything said and done we ended up with 43,000+ votes on who the top hosting company was. We ended up getting around 3800 people come to our site and 1236 people sign-up for our service. That wasn’t even our goal but ended up happening. Would you pay this much to get 1200 new customers?
You can get explosive traffic from Facebook if you find what people are passionate about. This will be a very large key to get major traffic to your brand, product or in my case study! Hope you enjoyed it, let me know if you have any Facebook questions!
Here are the results from our case study!
Hanapin's PPC Resources Are Now Ungated!
You can now access Hanapin's whitepapers and toolkits without having to fill out a form!
View Ad Creative Through The Eyes Of Your Searchers
Learn to understand that ads do not live in the vacuum of an excel sheet and common practices should be tested.
[New Webinar!] 11 Red Flags To Watch Out For When Working With An Agency
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
Leveraging Analytics For Remarketing: Picking The Ripest Fruit
Remarketing prevalence is well founded based on competitive returns in both volume and efficiency. With that said, this "low hanging fruit" world isn't always easy to pick.
How To Analyze Time-Of-Day Performance For Luxury Products
The importance of ad schedules varies across industries, services, and products. For e-commerce companies that sell luxury goods, ad schedules are more crucial.
One Week Left to Save 25% at Hero Conf London!
You still have time to join us for Hero Conf London, 24-26 October at etc.venues St Paul's at 25% off the conference price. But time is running out.
4 Common Questions Prospects Ask Me During The Sales Process
There’s always new, hot topics and questions we get asked by prospects to see what our company’s take is, and how we go about implementing from a services perspective. Read what our most common questions are.
Mobile Price Extensions Rolling Out In AdWords
It looks like "Christmas in July" has come to Google. Recently announced price extensions are designed to help mobile marketers qualify clicks and inform prospective consumers.
[New Whitepaper!] 4 Ways To Survive PPC Campaigns for the Healthcare Market...
This whitepaper will highlight four examples of how thinking at the corners can help boost your PPC performance in the healthcare industry.
Create Visually Appealing Reports With Google Data Studio
When we talk about what tasks tend to eat up a significant chunk of time, reporting is surely mentioned. You may want to explore another option - Google Data Studio.
Liveblogging 2016 DoubleClick Announcements
Today is the day we learn more about the latest DoubleClick updates. Follow along live as we share DoubleClick's announcements as well as our opinions.
The 2016 Top 25 Most Influential PPC Experts
After a month of voting, rigorous research and data analysis, we are excited to announce the wildly anticipated list of the Top 25 Most Influential PPC Experts for 2016.
[New Webinar with AdEspresso!] 4 Effective Strategies for Facebook Lead Gen...
In this new webinar, AdEspresso and Hanapin experts discuss four effective strategies to use Facebook Lead Gen Ads for your business.