Archive for the ‘Greatest Hits’ Category

The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from January. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips.

Google has launched contact form extensions allowing users to submit contact information within the search results. Amber has all the details and what this could mean for you.

Tracking your PPC clicks is only one step in the process; there are plenty of other metrics to consider, including conversions. To really gauge your campaign performance look at the data from many …

The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from December. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful PPC management tips.

Need to improve your quality scores and gain better PPC performance? Amber has put together 6 rules to achieve better quality scores and get the results you want.

Google website optimizer can help test your landing page and we have come up with a list of elements you should consider before even using website optimizer. Make sure you follow the right …

The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from November. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful PPC management tips. Enjoy!

Need to start optimizing your landing pages? If your answer isn’t “I already do that”, then yes, yes you do. Don’t limit your paid search success by neglecting to test improvements to your landing pages…Joe will show you how to get started!

The competitive landscape in PPC got a little more interesting last month as Google introduced Comparison Ads- Carrie …

The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from October. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!

Yahoo’s match types might seem a little confusing in the first place, but with the additional pressure of adding negative keywords (am I going to exclude relevant queries?!) things can get sticky. Carrie will help you implement negative keywords into your Yahoo accounts fearlessly.

Joe reviewed the new WordStream keyword tool- we can always use more tools to expand our …

The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from September. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!

• Amber’s post titled, 5 Tips on Passing the Google Adwords Qualified Professional Exam was our top post in September. She discusses utilizing the learning center, knowing Google Adwords ad text policies, using real world scenarios, knowing how to calculate ROI, and just knowing where things are located in the Adwords interface.
• Joe came in second with his post on the …
  

The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from August. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!

• Coming in the number one spot is Carrie’s post highlighting the top 10 reasons why your ads aren’t showing in Google. Check out this insightful post if you have been having this issue in Google.
• Are you looking for a great PPC firm to manage your accounts for you? If so, check out Amber’s post that showcases 10 questions you …
  

The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from July. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!

• Coming in at the #1 spot is Amber’s post listing 10 easy ways to optimize your PPC landing pages and increase your conversions. She discusses calls to action, minimizing your navigation, and the ever sinister “fold” just to name a few.
• Don’t get cheap on us now! Amber discusses the importance of being wary of your low bids and low …
  

The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from June. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!

• If you’re not using competitive keyword research tools to learn about your competitors’ keywords, you may be missing out on opportunities to expand or further specialize your own keyword list & search engine strategies- and on profit in the process.
• Naturally Bing was big news in June- Andrew describes what, exactly, it may mean for PPC advertisers and how we …
  

The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from May. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!

• Too busy, overwhelmed, or (gasp) unmotivated to continually manage & improve your PPC accounts to ensure their best possible performance? If you are, it’s probably hurting your ROI and business goals. John explains three quick steps that will make your PPC management routine faster, more efficient & manageable, and might just increase your PPC performance!
• If you’re tired of searching all …

The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from April. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!

• April was a month of new discoveries for the PPC Hero team. One of the most exciting for us, and our readers, was AdWords addition of the Query Depth search function within the Search Query Report. While this functionality is has not been rolled out to all accounts, it is a promising signal that the days of countless “other unique …