Get Your Mobile PPC Ready For The Holiday Season
October 28, 2016
Whether you are an established brand or a newcomer to the PPC world, if you are in retail you know that competition to grab your potential customer exponentially increases during Q4. Furthermore, there is now more opportunity on mobile than ever before.
Did you know that on mobile alone, conversion rate jumped 30% on Black Friday and 50% on Cyber Monday when compared to the beginning of November.
We know that when the holidays come around, the idea of “brand loyalty” is not as steadfast as it usually is. More than 75% of shoppers who generally go to the same physical store are more open to new retailers and brands online. In fact, after searching online, 76% of shoppers changed their mind about where they would shop and purchase from.
Google has done an excellent job showing the micro-moments that matter to potential buyers:
Searches related to “the best gifts,” “the coolest,” and “the most unique” rose more than 80% last holiday season. Shoppers are not necessarily looking for the cheapest, but rather the best gift they can get, with the most value.
Smartphones allow shoppers to be a holistic research advisor and studies have shown that customers who shop (search) both online and in-store buy 250% more than those who do not. Here are some questions to ask yourself.
- Is your shopping feed running properly? Not sure? Fellow PPC Hero blogger, Carrie Albright, touches on what you could be doing to ruin your feed
- Do you have micro-holiday promotions ready to go?
- Black Friday
- Cyber Monday
- Free Shipping Day
- Do you have supporting remarketing campaigns?
- Dynamic Remarketing
- Last but not least, do you have search campaigns and ETAs ready to launch, with mobile tie-ins?
Not sure where to start or need help optimizing your holiday shopping campaigns? We have a team of PPC experts ready and waiting to help you make the most of the 2016 holiday shopping season.
Browse By Category
3 Easy Ways to Optimize Landing Pages With Low Traffic
Learn 3 easy ways to quickly test out variants on low-traffic landing pages to improve performance.
10 Traits Of A Successful PPC Account Manager: A Client Services View
Get a client services view on 10 traits of successful PPC account managers and see which are on your list!
A Pool Party, Lucky Strike, and Hundreds of PPC Geeks
Hero Conf Los Angeles is one short month away. And now we get to share the good stuff. Join us at Hero Conf Los Angeles, April 18-20, for 10 of the most fun and unique networking opportunities in the industry.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
March Madness Continues: What Excel Tool/Function Rules Them All?
In light of the March Madness season it was thought that we could have some fun and review some of the previous PPC Hero articles on the best ways to utilize Excel in order to more efficiently and effectively manage PPC accounts.
5 Second Survey: Do You Trust Your Metric Sources?
Work Smarter! Analyze Data More Efficiently with Google Sheets
In this webinar recording, Hanapin Senior Account Analyst Rachael Law will cover how to get your data into Sheets, as well as some useful formulas to help you manipulate your data for key insights.