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Google Analytics Now Accessible By Multiple AdWords Accounts

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Much to the delight of many PPC account managers, Google recently released a new version of Analytics in beta and they’ve been publishing a series of posts outlining the newest features, additions and changes on their Analytics blog to inform users of exactly what the changes are. So far, we’ve heard about changes in custom reports and multi-channel funnels (check out Bethany’s post on how to use those new funnels to your advantage!) and this week, Google is focusing on the new ability to attach multiple AdWords accounts to one Analytics account.

Before this update, it was only possible to have a one-to-one ratio for AdWords to Analytics, making auto-tagging and accurate AdWords reporting in Analytics impossible. Not anymore! Now it’s possible, and even easy, to link multiple AdWords accounts to a single Analytics account. The first step is to make sure you are set as an Administrator for the Analytics account and that you’re using a Google account that is able to access both AdWords and Analytics. The next major step is to give in to the change and switch over from the current default Analytics to the new version. That’s an easy 1,2,3:

  1. Sign into Google Analytics
  2. Click ‘New Version’ in the top right corner
  3. Click ‘Make this version default’ (Don’t skip this step!)

Now you’re ready to link multiple AdWords accounts to Analytics! Follow these steps and you should be on your way!

  1. Sign in to your AdWords account
  2. Click on the ‘Reporting and Tools’ tab, choose ‘Google Analytics’
  3. Click on the gear icon in the top right corner, just beneath the green tab bar
  4. Select ‘All Accounts’ at the top left (blue text just below gray toolbar)
  5. Click the account to which you want to link the AdWords account
  6. Once in that account, click the Data Sources tab
  7. Select the AdWords tab
  8. Click ‘Link Accounts’ button

So you’re 8 steps away from making your AdWords/Analytics relationship even better! Google also gives directions for this same process, but if you’re linking an Analytics account to an MCC (My Client Center).

Tell PPC Hero what you think! Are you excited to take advantage of this new option or are you going to stick with a one-to-one correlation between the two? Share your thoughts and ideas in the comments section below!

For further information about this topic, check out the following links:

Thanks for reading, and stay tuned for more news updates from PPC Hero!

About the Author

Kayla Kurtz

Kayla Kurtz is currently the Paid Search Consultant for Hanapin Marketing, with vast experience as an Account Manager with the agency before taking on her current position. Her account work includes ecommerce and lead generation, with accounts spending between four and six figures monthly. Kayla is a graduate of Indiana University-Bloomington who frequently uses her Education degree to teach her peers the ins and outs of paid search marketing. When she's not working, she enjoys Colts football, White Sox baseball, Hoosier basketball and wine. Find her on Twitter @One800Kayla or on her Google+
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  • http://www.hanapinmarketing.com Kayla Stockert

    Hey, Sarah! Thanks for the question! Here’s exactly what Google recommends you do for linking MCC account sub-accounts to Analytics:

    “We recommend that each My Client Center (MCC) child account have its own Google Analytics account. You cannot link client-manager MCC accounts to an Analytics account, as these top-level MCC accounts contain no AdWords campaign information.

    Although it’s possible to track multiple websites within a single Analytics account, creating separate Analytics accounts for each of your different AdWords accounts simplifies your setup process and ensures fewer setup, access, and data problems.”

    So while you can NOT link your ENTIRE MCC to Analytics (because the MCC is not what holds the data, the sub-accounts in the MCC do) you can link those individual AdWords sub-accounts to one Analytics account as separate profiles.

    However, it sounds like your problem is cropping up because your Adwords MCC email matches the Analytics email. With that said, you have a couple options. The first, and probably easiest, would be to just breakout a new Analytics account for only the AdWords account with email #1.

    Your second option, which would allow you to keep all your MMC sub-accounts in one Analytics account, would be to change the email address used to access the MCC overall to one that is not used in the Analytics account and that should clear up your accessibility issues.

    Let me know if this helps and thanks again for reading!

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  • Aloniyuval

    hi
    I’m sorry but there is something I dont understand.
    I log in to adwords with email #1
    When finish step 4, my analytics account is the account for for email #1 and not the desired one (the one that I log in to with email #2

    How do I link adwords account with email #1 to analytics account with email #2 ?

    Thanks

    Yuval

  • http://twitter.com/SuneKj Sune Kjærgård

    Thanks! Just what I needed

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