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Google Is Adding Buttons To Your Display Network Text Ads.

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Google announced a change coming to text ads on the Google Display Network, rolling out this week.  There will now be a clickable arrow button, as well as slight optimizations to font size, spacing and text layout. Seen here:

Apparently the color of the buttons will be in the same pallette color you’ve chosen for your ad units. The article says,”For instance, if the background of your ad units is white, the icon will be grey; for other background colors, the icons will be a different shade of the background color.” Remember, this is an AdSense blog, so they’re talking to AdSense people!

These changes are happening automatically, and Google expects this will greatly increase the number of clicks for text ads. Yes, you read that correctly. Google is trying to increase your clicks. Isn’t that super out of character for them? *sarcasm detector, engage!*

So, yes, another change that could be cool, or could just blow up your clicks and waste your money. Seeing as how this was posted on the AdSense blog and not the AdWords blog, it seems more geared towards benefiting AdSense partners, yes?

What do you think? Are you excited about this new look?

About the Author

Amanda @Amanda_WestBook

Amanda is a Senior Account Manager at Hanapin Marketing, a search engine marketing firm focused on generating results through pay-per-click advertising. Google+.
  • Erik Olsen

    From a design perspective, I don’t love the look, seems a bit “cheesy” to me.

    With regards to increasing CTR, I don’t see an issue for my clients. A higher click through rate means a possible increase in quality score, more traffic from my managed placements and more leads / sales for my clients. I can’t complain about that.

    The PPC advertisers who will have a problem with it are those which are bidding on the content network, yet not managing the spend in any way. For them, it will mean more clicks on irrelevant traffic.

    Thanks for the update!

  • briankrowland

    Great news for Adsense publishers, no doubt. Adwords on the other hand…not so sure. I suppose it depends on your business model and your advertising objectives.


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