12 thoughts on “Google To Force You To Go Mobile With Enhanced Campaigns

  1. Larry Kim

    i’m pretty excited about the improved call reporting/conversion type, and simplified campaign management. most of my SMB clients don’t use the advanced mobile stuff because it’s so complicated…

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  2. Rob Walker

    Thanks for the article, it’s cleared up the confusion. My marketing company, Xcite Digital, are looking for different ways to improve PPC results. I have a feeling that the enhanced campaigns are a blessing in disguise.

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  3. Guest

    One thing that is a bit concerning about the bidding options – i.e. that you can control bid percentage variances by device and by country etc.
    This will surely be done at a campaign level rather than a keyword level so what about when you have different keywords that you want to optimise in different directions – i.e. bid up keyword 1 in Canada and bid it down in Texas, whereas keyword 2 you want to do the exact opposite. You can of course adjust bids manually but the automated bid adjustments are likely to become very confusing with the layers that we will need to be aware of.
    I read your post on complexity of large accounts and agree that this will be a simplification but it will also make things a lot more difficult to keep on top of – we will start

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  4. Joel Chudleigh

    One thing that is a bit concerning about the bidding options – i.e. that you can control bid percentage variances by device and by country etc.

    This will surely be done at a campaign level rather than a keyword level so what about when you have different keywords that you want to optimise in different directions – i.e. bid up keyword 1 in Canada and bid it down in Texas, whereas keyword 2 you want to do the exact opposite. You can of course adjust bids manually but the automated bid adjustments are likely to become very confusing with the layers that we will need to be aware of.

    I read your post on complexity of large accounts and agree that this will be a simplification but it will also make things a lot more difficult to keep on top of.

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  5. John Carter

    Here’s a question you should be asking yourself about your PPC: Are the correct negatives being added to your account based on empirical analysis, and are precautions being made to make sure these negatives do not conflict with active keywords? As in, are you blocking the bad traffic with negative keywords based on real data? If not, consider what that’s probably costing you in wasted ad spend. Just note that you don’t want to throw in just any variation of keywords into the negative space because you don’t want to create conflicts with the good working keywords. I had Simon help me out with this before. I’m sure he’d be willing to talk to you too if you just give him a ring at 219-733-4687 and tell him you need some help with your PPC campaigns.

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