Our Greatest Hits for February, 2009

The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from February. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!

  • Google AdWords has recently launched a new website called the Google Agency Tool Kit. This new site basically gives users access to most of the AdWords most frequently used tools all in one place, so no more searching or bookmarking each individual tool. You can simply bookmark this single page and get quick access to tools like AdWords Editor, ad preview tool, insights for search and more!
  • Who doesn’t want to find new keywords cheaply? Where can you find highly relevant and targeted keywords for free? Try reviewing your own website’s data! Your site’s keyword data offers you three things: relevance, accuracy, and relevant accuracy. Learn how to mine your own site for new keywords.
  • Your PPC campaign may be doing better than you know! Have you tracked the phone calls generated from your landing pages/website recently? If not, your PPC campaign could be generating leads that are not accounted for properly. And let’s face it, you want to get all of the credit your due! And this isn’t only about getting credit, but tracking phone calls generated from your website can grealy influence how you manage your PPC campaign.
  • Communicating the correct messaging that visually and mentally “connects” with the masses of consumers is a difficult challenge that PPC managers face everyday. You need to be able to write and effectively test your PPC ads in order to generate the best results. However, there is a science (literally) behind successfully testing your PPC ads.