How to Optimize Your AdWords Account Using The Advertising Tab in Analytics

By Amanda West-Bookwalter | @Amanda_WestBook | Senior Account Manager at Hanapin Marketing

This past Wednesday was our company-wide training day, and I thought the presentation I was a part of is something a lot of you might be interested in. We focused on using the Advertising tab in Google Analytics to optimize your AdWords campaign. Now, a lot of this presentation involved me plugging in and running through an actual client account, which I can’t publish here, but heck out all the cool stuff I can publish! We used a cat PowerPoint deck with lots of cat puns, so check ‘er out below!