How To Use Attribution Modeling In Google Analytics

By Amanda West-Bookwalter | @Amanda_WestBook | Senior Account Manager at Hanapin Marketing

Today, we’ll walk you through using attribution modeling in Google Analytics. The attribution modeling tool is in beta, currently. If you were on top of your beta game enough to get in or you’re just excited about when the feature will be available to everyone, this is a great video to show you how to use this awesome tool. Attribution modeling helps give additional insight into how your different marketing channels interact, and shows how changing the way you assign credit based on position in the conversion path can affect your results. It’s aweshem!