Liveblogging Google Marketing Next 2017
Join PPC Hero as we live blog Google Marketing Next 2017. There will be updates about Google AdWords, Analytics, and DoubleClick.
Today, we’ll walk you through using attribution modeling in Google Analytics. The attribution modeling tool is in beta, currently. If you were on top of your beta game enough to get in or you’re just excited about when the feature will be available to everyone, this is a great video to show you how to use this awesome tool. Attribution modeling helps give additional insight into how your different marketing channels interact, and shows how changing the way you assign credit based on position in the conversion path can affect your results. It’s aweshem!
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Beginning in early June, AdWords will be rolling out changes to Enhanced CPC bidding (ECPC). Read on to find out how these changes will impact you.
The Hanapin team has been really busy these past few months and we’re excited to announce the launch of a brand new website!
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Google will be announcing their latest marketing innovations at the Google Marketing Next 2017 live stream event and we'll have you covered.
“Lead Nurture” is, by no means, a new term in the marketing world, however, it is a topic that has been trending in the marketing world lately, especially in PPC.