How To Use Attribution Modeling In Google Analytics

By , Senior Account Manager at Hanapin Marketing


Today, we’ll walk you through using attribution modeling in Google Analytics. The attribution modeling tool is in beta, currently. If you were on top of your beta game enough to get in or you’re just excited about when the feature will be available to everyone, this is a great video to show you how to use this awesome tool. Attribution modeling helps give additional insight into how your different marketing channels interact, and shows how changing the way you assign credit based on position in the conversion path can affect your results. It’s aweshem!


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  • Ace Infoway

    I enjoyed reading this a lot and I really hope to read more of your posts in the future.

  • Dan Gillen

    This was really helpful, cheers!

  • Zhenya Delate

    derpy baby animals… lolz, so cute! Love how you included that with the cerebral concepts of search and attribution~ Super helpful, thanks!

    • Amanda West-Bookwalter

      Thanks, Zhenya! Any excuse to image search “derpy puppies”!