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Everyday millions of people are searching for answers. This is not in reference to some existential crisis that encompasses the search for the meaning of life. These millions of people are looking for a specific answer to a particular question via search engines. As a search engine marketer you need to make sure that your service/product/information is exactly the answer that your potential customer is searching for. To position yourself as the best answer, you first have to know what the question is!
To truly understand what a customer needs and is searching for, you must first walk a mile in their searching shoes. This week PPC Hero will be exploring how to get inside a searcher’s shoes (hence the image for the series!). Once you understand when, how and why a searcher is looking for what you have to offer, then you can make them an offer they can’t refuse! This will lead to more clicks, conversions and an increased ROI.
Here is what’s in store this week:
Monday: How to Write Ads that Promise and Landing Pages that Deliver
Tuesday: How to Predict When Your Traffic Will Drop and Ways to Prevent It
Wednesday: How to Use Analytics and Reports to Get to Know Your Customers Better
Thursday: How to Fit General Keywords into a Profitable Campaign
Friday: How to Use Long Tail Keywords to Target Searchers When They’re Ready to Buy
     | do some of that social network stuff. |
[...] folks over at PPC Hero are doing a new series this week on paid search advertising called “Learn to Think and Search Like Your Customers.” Their goal is to break down the different areas of paid search campaigns and to help you [...]
[...] a comment » PPC Hero’s week-long series Learn How To Think and Search Like Your Customers is worth a read, particularly Wednesday’s feature on using reporting and analytics to [...]
This is gonna be interesting…I just started reading through the lesson & will make sure I make it from Monday to Friday. Good introduction so far…
This is good advice. I’ve also jsut stumbled across the concept of services that test your site for usability. They are not cheap but will reveal all sorts of viepoints, issues, good bad ugly.
I’m going to read the rest of the series now, sorry I’m so late here,
Rob