Let the Adventure Begin

Welcome to PPC Hero, the one-stop blog for all things pay-per-click! After reading and participating in numerous Search Engine Marketing blogs, we have realized that there is a serious need for information dedicated to PPC management. Being the responsible citizens that we are, we have decided to launch PPC Hero into the world to combat the many woes (and foes) of paid search marketing.

Our goal: To educate the world on the basic techniques and finer skills of successful pay-per-click campaign management. We intend to meet this challenge with helpful strategies developed by our team, site & landing page reviews, PPC case studies, and related news updates. It is our hope that amidst this array of information beginners will find a useful tool to get their foot in the proverbial PPC door. But rest assured you experts, we won’t let this deter us from digging down into granular, detailed analysis as well.

To start things off with a bang, we will soon release our first free white paper, Welcome to the Panama Jungle. This helpful handbook details the ins and outs of Yahoo! Search Marketing’s new PPC interface. Check in on the adventures of PPC Hero often (subscribe to our RSS feed), as we will be posting tips, tricks and news on the ever-changing landscape of paid search marketing.

Our Attendees Have Spoken - Why You Can't Miss London

At Hero Conf London, 23-25 October, we've created a schedule that can be tailored to any PPC role. In-depth, actionable sessions for the PPC Specialist and high-level strategies and tactics for the Marketing Manager looking to generate new opportunities. 

Adding Facebook Ad Block Lists

Get tips on how to add a Facebook ad placement block list and start blocking your ads from appearing on certain websites.

Optimizing Display Advertising in an Omni-Channel World

We’re teaming up with DialogTech to tell you all about display tactics you can put in place for conversion success, both online and over the phone. DialogTech’s Blair Symes and Hanapin’s Stephanie White will show you the advanced strategies that will have a big impact...