Letter from the CEO - "Looks like you've been missing a lot of work lately."
“I wouldn’t say I’ve been *missing* it, Bob.” You may have noticed that I didn’t post a ‘Letter from the CEO’ in October. My days at Hanapin have been extraordinarily busy lately with planning some big projects. Among them, we’ve officially accounced Hero Conf, and seven new team members started too! I’m back in the saddle though, and I’m lucky to have a team that kept generating great results while I was focusing on other things!
We’re now at the 240-day mark of our blog re-investment, and the Hanapin team continues to make great progress toward our goals. Comparing the previous 240 days to the same time frame before that, we’re now up 47% and 67% in visits and pageviews, respectively! Two months ago, we were at 31% and 47%, so we continue to make great strides.
Our specific company goal is to increase monthly pageviews to 91,906 by December 1. October finished at 75,547 so we’ve achieved about 82% of goal. We need a big, big November to hit our goal, and the team has some great content planned for November! But first…
TOP POSTS FROM OCTOBER
October produced our highest pageview day in the history of PPC Hero! October 18 generated 3,844 pageviews. The Ultimate Guide to Google AdWords Quality Score was still a favorite article among our readers, followed by The 10 Cardinal Sins of Paid Search Marketing, written by guest blogger Ellerton Whitney. The third most popular article in October was the PPC Toolkit: Resources for Improving Your PPC Accounts by Abby Woodcock, which highlighted available resources on PPC Hero, covering topics ranging from Google Analytics to Remarketing.
OTHER HIGHLIGHTS FROM OCTOBER
As I mentioned, we announced PPC Hero’s first paid search conference, Hero Conf, which will take place on April 16 & 17 in Indianapolis, IN. We have several top-tier marketers lined up, and I can’t wait to officially announce them!
Another October highlight was Sarah, Felicia, Dave and Kayla’s great series on ‘How to Manage a ___________ PPC Account,’ which covered how to manage a low search volume account, an account with a small budget, an account that doesn’t run in AdWords, and an e-commerce account with no conversion tracking. They really covered it all in this informative series!
Last but certainly not least, we have a new PPC Hero Ally, John Rampton! He posts every Monday and has already written six posts! By the way, if you’re interested in guest posting on PPC Hero, please email email@example.com.
NOVEMBER BLOG SERIES
This month, lots of businesses are preparing for the upcoming holidays, so we’ve decided to bring you an exciting series to help you get your PPC accounts in top shape before Cyber Monday! Kayla has already posted the intro to the series, and Sarah has written the first post about holiday-specific keyword research. The entire series features a distinctive Christmas theme, and it runs this week, giving you plenty of time to prep your accounts before the holiday rush!
ON DECK FOR NOVEMBER
This time of year provides lots of opportunities for giving and volunteering to help the less fortunate. The Hanapin team will be volunteering at the Hoosier Hills Food Bank to package food in a few weeks. This is a great opportunity for us to get to know our co-workers better and to help others! We’ll take plenty of pictures, and I’ll post them next month.
Toward the end of this month, we’ll post a guide to Multi-Channel Funnels (aka Multi-Channel Tracking and aka Cross-Channel Reporting) for paid search. Our quality score guide was such a big hit that we’ve decided to create ‘ultimate guides’ for several topics, and multi-channel funnels will be our second in the series (at least, it’ll be as close to ‘ultimate’ as we can get since multi-channel funnels were just released two months ago.
PPC VIDEOS – WHADDYA’KNOW WEDNESDAYS
In October, Amanda put together several informative videos for us. For easy viewing, we’ve included titles and embedded videos below!
How To Make A PPC Landing Page Report In Excel
How to Pick A Paid Search Agency To Manage Your PPC Accounts
How to Use The MSN adCenter Desktop Editor
How To Prep Excel Worksheets For AdWords Editor
MSN adCenter Account Management Tips
Stay tuned this month for upcoming installments of Whaddya’know Wednesday, which will include our 5 favorite things about the new adCenter interface!
PPC Hero celebrated World Vegetarian Day on October 1 with Ms. Clicks, although he got in trouble for his lack of manners! Just recently for Halloween, PPC Hero and clan decided to dress up as The Addams Family!
In November, PPC Hero will be celebrating four holidays. On 11/11, we will have a special image to commemorate Veteran’s Day. Absurdity Day is on 11/20, so PPC Hero will be celebrating the crazy! Thanksgiving, on 11/24, is a time for us to give thanks for family, friends, and the good things in life, as well as stuff ourselves eating a delicious dinner! PPC Hero will have a custom image for Cyber Monday as well on 11/28, which is quickly becoming the biggest online shopping sales day of the year!
Thank you, as always, for reading PPC Hero! We’re excited to be starting a new month with all of you!
Get Your Brand in Front of Dedicated PPC Pros!
We're headed to London to join nearly 300 of our best PPC friends. And we still have a limited number of opportunities for your brand to join us!
The Top Ten Tips For Effective Dayparting
Determining your need for hour of day modifiers can provide extremely competitive returns based on time invested in implementing.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
Should You Be Creating Device Specific Campaigns?
Creating new device specific campaigns is a lot of work and can potentially overcrowd your account. You need to determine if this tactic is right for you.
9 Hero Conf London Advanced Sessions You Can't Miss
If you'd like some more details (and we've got plenty of details), how about a rundown of the deepest, most actionable sessions you'll see. These 9 sessions are designed for the expert-level PPC professional.
Why Your PPC Account Isn’t Living Up To Its Potential
I will review common themes that I see in either prospective clients, new clients, or accounts that are red that aren't living up to their potential.
[New Webinar!] 6 Steps To An Advanced Competitor Analysis For Digital Marke...
In this new live webinar, Hanapin’s Jacob Fairclough and SEMrush’s Paul Klebanov will direct you through the process of analyzing your own account, comparing it to your competition, and taking the steps to put your brand above the rest.
5 Psychological Principles You Should Be Using In Your Marketing
I propose that knowing what your audience is thinking or even the steps in their thought process is even more beneficial than simply knowing who they are.
Add It To The List - Structured Snippets Now Available In Bing
Another item for the list of new features in Bing - Structured Snippets are now available to all U.S. advertisers, with international support already being rolled out.
Do You Want A Free PPC Hero T-Shirt?
We're conducting a brief 2-minute survey to get your thoughts and opinions. By taking the survey, you'll get entered to win a certified PPC Hero shirt! Fill out the survey by Friday, September 23rd.
4 Tips To Survive An Account Manager Change
Have you ever received a call or email from your agency that you will be getting a new account manager? The thought could be frightening, especially if you LOVE your current AM. After you take a deep breath and realize life will go on, keep...
Build Your PPC Network, One Pro at a Time!
Do you ever feel that the people who understand your role best live mostly on Twitter? Is it sometimes difficult to find those few individuals you know you can count on for the best PPC advice? We’ve got the solution for your paid search woes.
Balancing Volume, Competition, And Intent To Find The Right Keyword
Although it isn’t going to bring results as quickly as a PPC campaign (and you can even use these methods for PPC), you can’t go wrong with a good old organic traffic campaign running alongside your ads.