Archive for the ‘Hanapin Marketing News’ Category

There are always lots of exciting things going on at Hanapin Marketing. This section of PPC Hero highlights special Hanapin Marketing (sponsor and owner of PPC Hero) news worthy events – such as awards we’ve won, cool things we’re doing and even announcements for open positions and internships



Letter from the CEO – “Life is like a box of chocolates. You never know what you’re gonna get.”

February 6th, 2012 | Pat East | Hanapin Marketing News, Hero Conf

With Valentine’s Day just around the corner, we’re going to see a lot of boxes of chocolate and love quotes. At Hanapin, we decided to get into the spirit of things by showing our paid search accounts even more love throughout this month! As Forrest Gump’s momma figured out, you might get a delicious crunchy pecan or a chocolate-covered salted caramel. Here at PPC Hero, however, we’re going to share some PPC tips this month that will help you …

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Hanapin is Hiring! Looking for Account Managers!

January 31st, 2012 | Bethany Harvey | Hanapin Marketing News

Hanapin Marketing is currently seeking several Account Managers to join our team, with and without PPC experience, who want to work with some of the best companies nationwide. While PPC experience is preferred, it’s not required, as we have a comprehensive and intensive 12-week training program to get you up to speed on everything we do. Spend your days where your talents and intelligence are appreciated and make a difference!

Applications are due by …

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Letter from the CEO – “Maybe we should uh, call ourselves the Febreeze brothers because it’s feeling so fresh right now.”

January 5th, 2012 | Pat East | Hanapin Marketing News, Hero Conf

2011 ended on a high note! Here are some big highlights from last year, from both Hanapin and PPC Hero:

  • We moved into our newly renovated downtown office in the Certified Technology Park.
  • We hired 16 new employees, pushing our head count to 22.
  • We grew revenue by double-digits for the seventh consecutive year.
  • I was awarded Entrepreneur of the Year at the 7th Annual Fuse Business Innovation Awards.
  • We held our first two volunteer events at Habitat for Humanity and the Hoosier

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You mean it’s like, “If at first you don’t succeed, try, try again.”

December 6th, 2011 | Pat East | Hanapin Marketing News

As the 1947 version of Miracle on 34th Street points out, sometimes we don’t make our goals or succeed on the first attempt. Hanapin Marketing’s goal for PPC Hero was to increase monthly pageviews to 91,906 by December 1, 2011. Despite some excellent blog posts in November, we finished the month at 75,149 pageviews, which was 18% away from our goal. However, we will continue working to improve our blog in the next month and year, and try to …

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Letter from the CEO – “Looks like you’ve been missing a lot of work lately.”

November 7th, 2011 | Pat East | Hanapin Marketing News

“I wouldn’t say I’ve been *missing* it, Bob.” You may have noticed that I didn’t post a ‘Letter from the CEO’ in October. My days at Hanapin have been extraordinarily busy lately with planning some big projects. Among them, we’ve officially accounced Hero Conf, and seven new team members started too! I’m back in the saddle though, and I’m lucky to have a team that kept generating great results while I was focusing on other things!

We’re now at …

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Letter from the CEO – “Giving credit where credit is due is a very rewarding habit to form. Its rewards are inestimable.”

September 1st, 2011 | Pat East | Hanapin Marketing News, PPC Hero

That’s a quotation from Loretta Young, and it fits the theme well this month of highlighting accomplishments. We’re now at the 180-day mark of our blog re-investment, and the team at Hanapin continues to make great progress toward our goals! Comparing the previous 180 days to the same time frame before that, we’re now up 31% and 47% in visits and pageviews, respectively! Last month, we were at 25% and 37%, and the month before that, we were at …

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Hanapin is Hiring! Looking for Account Executives!

August 22nd, 2011 | Amanda @Amanda_WestBook | Hanapin Marketing News

Hang out with people who understand the web, work with some of the best companies nationwide, and spend your days where your talents and intelligence are appreciated and make a difference! Hanapin Marketing is now hiring, and we’re looking for talented people who love search engine marketing. Applications are due by 5 pm (EDT) on Thursday, September 1, 2011 so get started on that cover letter!

Hanapin Marketing is a paid search …

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Letter from the CEO – “Just the facts, ma’am.”

August 5th, 2011 | Pat East | Hanapin Marketing News, PPC Hero

This is my sixth ‘letter from the CEO,’ and I’m having a bit of writer’s block coming up with a thematic topic or creative spin like I have in previous letters. So, I’ll just do my best Joe Friday impression and just tell you what we’re working on! (Depending on your age, that’s either Colonel Potter from M*A*S*H* or Ray from Ghostbusters. :-) )

We’re now at the 150-day mark of our blog re-investment, and our team …

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Four Reasons to Trust a Hockey Player with Your PPC Account

July 20th, 2011 | Pat East | Hanapin Marketing News, PPC Hero

This is the third and final post of a series called “why to trust a (insert stereotype) with your PPC account.” The first post was about Amy, the farmer’s daughter, the second was about Jessica, the life scientist, and this post rounds out our profiles of Hanapin‘s Account Supervisors. Now, introducing Rob, the “hockey player!”

Hockey players are loyal, hardworking, and social
: I think these traits are a great recipe for any employee, but especially important for client …

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Four Reasons to Trust a Life Scientist with Your PPC Account

July 19th, 2011 | Pat East | Hanapin Marketing News, PPC Hero

This is the second post of a series called “why to trust a (insert stereotype) with your PPC account.” The first post profiled Amy, the “farmer’s daughter,” and this post profiles Jessica Niver, an Account Supervisor at Hanapin and the “life scientist.”

First, it would probably help to define a life scientist. Life sciences “comprise all fields of science that involve the scientific study of living organisms, like plants, animals, and human beings.” A life scientist would naturally …

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