Our Greatest Hits for March 2011

The page views have spoken! Below we have gathered PPC Hero’s and SEO Boy’s most visited, and hopefully most valuable, articles from March. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC and SEO management tips. Enjoy!


Jessica C. leads the pack this month with her informative article on Adwords Remarketing Success.  In this article, Jessica gives an overview and best practices on how to use this tool to its fullest capability.  She gives insight into how you can remind visitors about their Free Trial or downloads, as well as how to find your most qualified, most likely to convert searchers with the Remarketing tool.  She also shares how remarketing has helped Hanapin continue to solve the mysteries of the display network for our clients.  Learn how to set up your remarketing lists and be on your way to a more successful display campaign!

Amy scores the “match point” with her Revisiting Modified Broad Match post.  There are still a lot of questions about how Modified Broad Match works, even though it was introduced almost a year ago.  Amy explains that the main advantage of using this keyword match type is that Modified Broad serves to increase traffic, without advertising to an audience that is too large.  She also includes some best practices on when to use this match type.  Read this article to help ensure you win the game, set and match for your clients!


Many people peeked “Behind the Curtain” and read Jessica C.’s post about Hanapin Marketing’s hiring practices, which are uniquely ours!  She details the job announcement process, where to look for talent, and the questions used to filter out your candidates each round.  Learn what tactics can give away little warning signs about your candidates, and how important it is to not have “cookie cutter” interviews.  All of this and more are outlined in this great article, which is part of our March blog series on hiring.  Be sure to read this today to help bring in exceptional talent for the future!

Bryan makes Blogging as easy as 1,2,3 with another great post for March.  “Get Out Your Quill Pen – Scribe for Bloggers” discusses a very cool new tool called Scribe from our friends at Copyblogger Media.  Scribe is a plug in that will analyze your blog to help you optimize the SERPs.  After analysis of your blog, it makes suggestions on additional keywords, tags and links.  Bryan highlights the best feature of Scribe – how it hooks up your blog with Twitter.  So, if you seek higher readership for whatever you are blogging about, check out this post to help make it happen!