Media Buying For PPC: Part 1

By Amanda West-Bookwalter | @Amanda_WestBook | Senior Account Manager at Hanapin Marketing

Part of our monthly training day in August comprised a presentation on Media Buying for PPC. Amanda West-Bookwalter goes over her portion of this presentation for today’s Whaddya’know Wednesday. She goes over how she came up with a media buy plan for Google Display Network at a client’s request as well as what you need to know about advertising on YouTube. In a couple of weeks, we’ll have a follow up to this video blog where Eric Couch gives us his portion of the presentation on Google TV.