Morning Clicks: Advertisers are Butt of Jokes from Adobe/HBO, and More.

By Kevin Klein | @kkwrites | Former PPC Hero

Morning Clicks is your mid-week roundup of digital advertising news and notes. We’re your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.

PPC Hero Morning Clicks

  • Wherein Adobe unveils an humorous ad, and oblivious marketers are the butt of the joke. [Digital Buzz Blog]
  • Look’s like Time Inc’s digital advertising initiatives saw considerable growth in their first solo quarter. [Advertising Age]
  • HBO is a unique platform in that it needn’t cater to advertisers. So here’s John Oliver’s 11 minute long criticism of native advertising. (Explicit Content Warning) [YouTube]
  • Everyone wants their marketing optimizations to be driven by data. Here are 5 steps to ensure they are. [AdAge]
  • Half of all mobile users are not down with in-store tracking. [eMarketer]
  • And today’s epic conversion rate optimization initiative stars WalMart! [AdAge]
  • Targeting students in the UK? Looks like mobile’s a good bet. [eMarketer]


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(featured image by Amanda/Flickr)