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New Placement Feature in Google Now LivePosted by Amber on July 17, 2008 in Google AdWords |
If you’re a fan of creating placement performance campaigns you may want to take advantage of Google’s new placement feature that now allows you to add and edit placements at the ad group level for each campaign.
Instead of creating two separate campaigns, one for keywords and another for placements, you can now add both to any campaign and edit the placements at the ad group level. See screen shots below:
The good thing about this feature is that if you are running placement performance campaigns this will make them easier to manage by being able to edit the actual placements and bids for each placement at the ad group level. The bad part about it is, if you’ve already set up placement performance campaigns and they’re doing well, you may see a hit from your quality score if you move them.
Initially when I looked at my ad group with the new feature, it was kind of confusing and hard to read. But with time I’m sure we’ll all get used to the new interface. Google mentions, placements are still optional, and occur on the content network only. But the new options give you better control of ad placement and pricing on the content network.
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July 17th, 2008 at 7:22 pm
I was playing with this today and at first thought that it would be really cool, but I’m not sure that I like it yet. It seems that if you are wanting the “Placements” so that you can show your ad where it’s not necessarily “contextually relevant” (maybe more demographically or topically relevant) this doesn’t seem to help. You still have to create a new ad group, without the keywords.
You still have an either or situation on the whole… Anyone else have good ideas or ways that they are using this yet?
July 18th, 2008 at 1:45 am
This new feature seems to contradict Google’s Youtube video (http://www.youtube.com/watch?v=i7vgBPtqS14&sdig=1) published a week ago which says it’s best to separate content campaigns from search campaigns.
As the video indicates you can better customize ads for search and content if they are separated.
July 25th, 2008 at 3:45 pm
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