May 28, 2015
Display Advertising provides advertisers a powerful option for building brand recognition and driving market share. With Display Advertising, you place your brand and/or product in front of valuable audiences not actively searching for your specific product. Ultimately, Display helps keep your product top of mind (filling the upper funnel) prior to a user showing intent with a search.
In the whitepaper, we’ll discuss why you should do Display Advertising and the 6 things you should know as you get started.
In this Whitepaper we’ll discuss:
- The difference in strategies when considering budget
- How to exclude mobile apps quickly and easily
- Analyzing using images ads versus text ads
- Looking at remarketing performance differently than non-remarketing