 |
Our First Landing Page Critique HEROcast: Zilliant.comPosted by Amber on July 10, 2008 in Landing Pages |
Earlier this week we requested submissions for our new Landing Page Critique series we’ll be doing on an ongoing basis. Just to re-cap, if you send us your landing page url the team at PPC Hero will critique your landing page and post it to our blog.
Landing pages are a crucial element of your paid search marketing campaign and we feel that your landing pages could always be better. Listening to our podcast just may help you realize some changes you could make to your own landing page.
Our first critique is for Amy at Zilliant.com. If you would like to follow along with the podcast you can view her current landing page at: http://www.zilliant.com/two_minute_tour_ppc.html.
Keywords Amy is targeting are:
pricing software
pricing system
pricing tool
pricing management
pricing objectives
Business Objective: Drive new visitors to the site to request a flash demo of their software. One challenge is that the same offer on the zilliant homepage highly outperforms the PPC landing page. What is compelling? What should they be saying to these new visitors who know nothing about the zillant company and services?
Click below to listen to the HEROcast.
You will need the Adobe Flash Player to listen to the HEROcasts.
Download MP3 podcast files:
1. Our First Landing Page Critique Podcast: Zilliant.com (10MB, .zip)
If you would like to have your landing page critiqued and posted to our blog. Simply follow the directions below!
When submitting your landing page for critique consideration, please include the following:
- Landing Page URL
- Sample PPC advertisement that sends users to your URL
- Top 5-10 keywords that you are targeting for this landing page
- Overall business objective (the goal of the landing page)
- Current challenges you are having with this landing page
The landing page you submit may be critiqued and posted to PPC Hero so please make sure that you feel comfortable having it posted to the blog.
How do you submit? Just go our contact page and submit your information!
We look forward to hearing from you!
- Our Greatest Hits for July!
- Landing Page Critique HEROcast - Video Game Price Guide
- Send Us Your Submission for the PPC Hero Landing Page Critique!
- PPC Hero Landing Page Critique Podcast: 411taxrelief.com
- Conversion Rates Have You Down? Our 5 Day Landing Page Series is the Cure
July 11th, 2008 at 10:49 am
Nicely done. It was very helpful to hear your critique while viewing the landing and home pages. I also found myself naviaging through the Zilliant site as your team described things they liked on other pages. Kudos to the PPC Hero / Hanapin Marketing team. I’m looking forward to your next site review.
July 11th, 2008 at 11:25 am
Hi Phil. We’re glad you enjoyed following along to the podcast. We really felt giving people a visual while listening along was a great idea and can hopefully help others with the same types of landing page problems. Thanks for reading!
July 12th, 2008 at 9:24 pm
Great first critique… I enjoyed the show and picked up some good tips.
July 14th, 2008 at 10:49 am
Amber - thanks so much (I think!) for choosing our submission as the first landing page critique. While it was a little painful to hear how much work is still to be done, we embrace the opportunity to improve our online efforts and make it that much better. We sincerely appreciate your time and feedback!
July 14th, 2008 at 11:49 am
Lori, thank you for letting us critique your landing page. I hope our comments truly help increase your conversions. Plus, you are a great sport to allow other people hear what needs to be done to your site, because it will surely help others who are in the same predicament. Thanks!
August 15th, 2008 at 4:10 pm
I enjoyed the podcast; however, I didn’t discover it until more than a month after you posted it. In the interim, the Zilliant landing page had been changed to implement some of your suggestions. I checked the Wayback Machine to see if it had saved the original and it hadn’t. It would have been great if you had saved a screen shot of the original landing page so I could have followed along a little better.