Archive for the ‘Podcasts’ Category

Today’s PPC Hero Landing Page Optimization Podcast will focus on the KidsCoats.com PPC landing page, submitted by Alan. Alan submitted the page because he’s looking for ideas to increase his conversion rates.

The PPC Hero team has provided an analysis of the well-formatted elements of the landing page, as well as some ideas which could be tested to continually improve PPC conversion rates. Our discussion focuses on the following areas:

• PPC ads/keywords – Branded terms are pretty much always going to convert at a higher rate than most other keywords, but using longer-tail keywords or more descriptive keywords may …

Today’s PPC Hero Landing Page Optimization Podcast will focus on the first4lawyers.com PPC landing page, submitted by Lee. Lee submitted the page because he’s looking for ideas to increase his conversion rates, and specifically for thoughts about the website’s overall appearance and calls to action. We don’t have a sampling of the ads and PPC keywords First4Lawyers uses for this landing page, so this podcast is focused on on-page conversion optimization.

The PPC Hero team has provided an analysis of the well-formatted elements of the landing page, as well as some ideas which could be tested to continually improve PPC conversion …

Today’s PPC Hero Landing Page Optimization Podcast will focus on the Greensboro500.com PPC Landing Page, submitted by Nick. Nick said in his submission that this page is about 8 months old, and conversion rates have been declining since that time. They are geotargeted such that ads only appear to searchers within a ten mile radius of their office.

The PPC Hero team has provided some tips on some elements of the site and PPC account structure that could be modified to provide a better user experience, PPC quality score, and increase overall conversion rates. During our discussion we focused on …

Today’s PPC Hero Landing Page Optimization Podcast will focus on the Business Plan Pro PPC Landing Page, submitted by Nicole. Nicole said in her submission that this page was a redesign of BusinessPlanPro.com. In the initial testing phase, the new page did about 10% better in conversions. However, after implementation the new page showed an overall decrease in conversions, so she switched back to the original page. She would like to know what is wrong with her new page.

With these challenges in mind, our fearless PPC Hero team has provided some tips on solving some of …

Today’s PPC Hero Landing Page Critique Podcast will focus on SteamSaunaBath, submitted by Misty. Misty said in her submission that she needs to drive users to specific products, engage users so that they’ll explore the site more thoroughly, and get more users into the conversion funnel.

With these challenges in mind, our fearless PPC Hero team has provide some tips on solving some of these problems. During our discuss we focused on these areas:

• Speaking directly to your audience, and engaging them directly
• If Mr. Steam is the main driving keyword for this site, then the keyword density could be enhanced.
• Opportunities to …
  

We thought we would wrap up our landing page optimization series by posting a brand new landing page critique podcast! The goal of these podcasts is to give feedback on readers’ landing pages in order to help you make them better! Don’t forget, if you’d like to submit your landing page for our podcast series, you can read the details on how to …