Using Business Data Feeds To Implement Marketing Psychology Principles in Y...
I am a big fan of utilizing marketing psychology principles into my ads to help implement user-focused strategies. Ad customizers make this tactic a lot easier.
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from April. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips.
Jen holds the honor for writing our most trafficked blog in the month of August. In her post, Jen tells you everything you need to know about the Google Adwords Segment tab. This handy feature in the Adwords interface gives you a multitude of reports for managing your accounts efficiently. Take some time to mine through the data within the Segment tab and be assured that you will discover even the finest details of your account performance.
Have you had the opportunity to explore the recently released Experiments setting from Google? If not, Erin has a rundown of her experiences with the new Adwords tool and even shares some of her results over the past month. This tool makes A/B split testing a breeze and after reading Erin’s list of pros and cons, you’ll be ready to make smart, tested adjustments to your account in no time.
Ad text testing is complicated, time-consuming, and some might even say painful. Lucky for you, Jessica is here to … well, to agree with you. Have no fear though, she brings tips, tools, and experience to guide you through the nightmares of ad text testing.
With the upcoming Bing/Yahoo merger, Amy kindly delivers a Bing tip to help with your transition. Specifically, Amy covers all the details of Bing dynamic ads. Dynamic insertion is a great strategy to boost account performance as you can deliver many highly targeted ads to customers while only drafting one ad text. Take Amy’s lead and start preparing for the Search Alliance today!
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In this new live webinar, CEO of Directive Consulting, Garrett Mehrguth, and Hanapin’s Senior Account Manager, Matt Umbro, will show you how you can best merge your PPC and SEO worlds and achieve cross-channel success.
I'm going to show you why implementing best practices into your landing page instead of testing them first could be a great way to figuratively shoot yourself in the foot.
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Read on for 8 tips that you can implement when analyzing the performance of your programmatic campaign.
3 out of 4 people will access the internet using a mobile phone by the end of 2016. That equates to 2.5 billion people worldwide and is expected to grow by 86% by 2020.
Google's new Merchant Center partnerships with BigCommerce, PrestaShop, and Magento make creating and maintaining Shopping campaigns easier than ever.