However, after a few months working with some B2B clients in a very niche consumer market, I found that there is a lot to learn about the seemingly innocent low search volume keyword status. This is a post to remind us what a low search volume really means and how too many of these phrases can start to impact an account.
PPC Hero is proud to present our first video blog on Landing Page Optimization! Make sure to eep an eye out for a new PPC Hero video blog in the middle of each month.
A good landing page can raise leads, ROI, and quality score, but a bad one can sink a PPC campaign. Watch this short tutorial to learn how to create an effective landing page and incorporate it into your PPC account structure, based on industry-proven best practices. It’s easier than you think!
Last week, Jen discussed how to utilize Google’s Merchant Center to make your ecommerce PPC campaigns stand out this holiday season. Now that you have your product extensions and product listing ads set up, what else can you do in the closing days of the holiday season to really make your products and company stand out. With a few last-minute creative promotions in addition to some highly enticing ad copy and landing pages, there is still significant potential for this holiday season.
Before getting into the how-tos, what exactly do I mean by a PPC audit? A PPC audit is nothing more than an in-depth review of account structure, performance, and goals. In the review, a number of questions need to be addressed. Most importantly, are you targeting your account to meet your marketing expectations and goals? Questions that follow revolve around PPC account set-up and account maintenance best practices, target audience, and properly utilizing the search marketing tools available. Below is a comprehensive guide on how to strategically review a PPC account from the basic to the more advanced procedures.
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from April. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. Jen …
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from April. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips.
Erin’s guide on landing page best practices drew in the most visitors for the month of July. Erin reminds us that the landing page is the first visual introduction of your brand to the customer. Thus, it is vitally important to not only optimize your landing pages for success, but to also understand how a user sees and interacts with the page. Make sure not to miss her blog providing a number of valuable tips on what a user expects to see post-click.
Like many of you, I enjoyed a quintessential summer weekend during this past 4th of July holiday. I feel like I did almost everything people enjoy doing on warm summer days. My activities included spending time at the pool, eating lunch in the park, visiting a zoo (the Lincoln Park Zoo in Chicago is absolutely wonderful), watching World Cup games, and grilling out with some friends just before topping off the weekend with a traditional Indianapolis fireworks display.
All in all, I am happy to say it was a pretty nice holiday weekend. However, you may have noticed that most technology-related activities were clearly absent from my weekend itinerary. Sure, tech geeks like me do not venture too far without being equipped with a smart phone and any number of handy apps. Nevertheless, with exception to some quick Twitter updates, email checks, and text messages, I was pretty vacant from my connected, online lifestyle. Instead of spending hours of my day searching Google, monitoring PPC accounts, and being logged into Facebook and Digg, I took the weekend to relax and enjoy some time with my long forgotten friend – the sun.
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from April. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips.
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from April. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips.
In our most popular May 2010 post, Amber takes the time to bust 36 myths of PPC. Don’t worry too much if you are falling victim to one of these fateful PPC fallacies, we give a little advice along the way to get you back on the right track.
