Our Greatest Hits for August!

The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from August. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!

  • You need to continually optimize your PPC campaign in order to enhance your overall performance. However, PPC campaigns are actually quite fragile so you don’t want to make changes that will “break” your account even when you’re trying to improve your campaign’s performance. This article discusses a few strategies that will help you optimize for long term gain while avoiding a short term set back.
  • When trying to learn and truly understand something, it is often times best to really dig into the details.  For Quality Score, that means breaking down the specific formulas.  In a 2 part blog post, John explains first how Quality Score is calculated for minimum bids and ad position, followed closely by the explanations for keyword targeted content ads and placement targeted ads.
  • There are a lot of theories and ideas out there about the Google AdWords Quality Score. Unfortunately, within those theories and ideas comes many misconceptions about how the quality score affects your account. In this post we discuss three of the most common Quality Score misconceptions out there and how they can effect your account.