Our Greatest Hits for December!

The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from December. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!

  • It’s been an on-going question since the Google Quality Score took place: Do conversion rates effect your quality score? Finally, an update from Google recently released said that conversion rates in fact do not have any effect over your quality score. Their article also went on to say that some people went to extreme measures to create landing pages with fake ‘easy’ conversion actions to create high conversion rates.
  • When managing PPC accounts long term, it is way too easy to get stuck in a rut!  This post discusses this phenomenon and offers some helpful solutions for keeping your PPC accounts fresh.  Tips include setting goals, getting back to the basics and reviewing your campaign’s core KPIs.
  • If you use Google AdWords, Yahoo! Search Marketing and Microsoft adCenter only – this post is for you!  In many cases, it makes sense to use vertical PPC search engines.  While job board search engines were used in this example, the parallels work for any vertical.
  • In December, Google announced that they would be ending the preferred cost bidding test. Remeber, as of Jan. 26, 2009 this bidding option will no longer be available. If you utilize this tool, you need to alter your accounts accordingly.