Our Greatest Hits for January 2011

The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from January. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips.

In first place this month is Caleb with The What, Why, and How on Low Search Volume Keywords. When a keyword gains that mysterious low search volume tag in AdWords, it can cause great frustration for the PPCer.  Why is it there?  What does it mean?  To answers these questions, Caleb walks us through not only what that status will do to your keyword and your account, but why Google uses it in the first place.  He wraps up with six ways to manage these keywords, and four final concerns.  This article is a great reminder that it’s time to come out of hiding and tackle these low search volume keywords head-on!

Coming in second is Erin, with her insightful How-To for Google Display Conversions Optimizer Setting.  Google (and the other SEs) are constantly changing tools in their interfaces, and the Display Conversions Optimizer is not one to miss.  In this article, Erin walks you through integrating the DCO into your account, from creating a new campaign to making sure all the right boxes are checked.  If only setting up every online tool was this easy!

Jessica Cates makes her Greatest Hits debut in third place with Using Negative Keyword Lists.  Negative keywords are an important way to prevent your account from spending on unrelated words, and Google’s new negatives keyword lists feature makes adding negatives even easier.  Just check out Jessica’s how-to, and you’ll be well on your way to a more productive account.

Wrapping up the Greatest Hits for January is Bethany with Google vs. Bing: Targeting Features.  As part 1 of a 2-part blog post comparing targeting features in AdWords and adCenter, Bethany’s article discusses the settings of each, with a special focus on language and location targeting options.  More than ever, it’s now time to get comfortable with both Google and Bing, and Bethany’s series will help you achieve this.