Author: Jessica Rooney

About Jessica Rooney

Jessica is a former Account Manger at Hanapin Marketing, a search engine marketing firm focused on generating results through pay-per-click advertising.

Ticker Tuesday: Using Video In PPC

It’s sometimes easy to assume that video is only good for SEO.  But video has a lot to offer PPC, especially when it comes to landing pages, conversion types, product demonstrations, and convincing your customers to convert.  In this episode …

What We Wished We Had Known About PPC

Here at Hanapin, we love working with pay per click.  We hound after the latest and greatest PPC news, integrate ourselves with advanced tools, and share our expertise through guides, series, and (coming soon!) our very own Hero Conf. But …

Ticker Tuesday: 3 Ways To Apply SEO Fundamentals To PPC

Part of why I love being a search marketer is that there is such a thriving culture, whether you interact with your fellow SEMers online, at conferences, or even at your local bar.  But one thing that has always surprised …

Ticker Tuesday: Organizing PPC Campaigns For Fun And Profit

Increasing your Quality Score is fun, right? And, hey, profit’s pretty okay too. But to achieve an enjoyable and lucrative PPC account, it’s important to ensure that your campaign structure is organized to bring you in the highest Quality Score as …

“What Do Polar Bears Eat” and Other Weird Search Queries

In April, we published an article introducing WTQs: those search queries that cause you to raise your eyebrows, laugh out loud, or both.  Even a search marketer with the most diligent negative keyword lists can’t prepare for these bizarre terms that show …

Ticker Tuesday: Are You Sure You’re Optimized For PPC Mobile?

Google mobile search, pocket PC PPC, PPC mobilism…no matter what you call it, pay per click for mobile devices is a hot topic right now.  In this episode of Ticker Tuesday, we go through how to check to see that …

Heroview – Unveiling Display Network and ACE Tactics with Melissa Mackey

For today’s #heroview, it was our pleasure to sit down with PPC guru Melissa Mackey (@Mel66) to talk about two tricky topics – AdWords Campaign Experiments (ACE) and the Display Network.  Here is the transcription of the discussion! Thank you …

Ticker Tuesday: New Ideas For Pay Per Click Ads

In this episode of Ticker Tuesday, we give you a laundry list of new ideas to help improve your PPC advertising ad content, especially in Google AdWords.  If you’re looking for new ways to increase your ad’s performance and raise …