About Jessica Rooney

Jessica is a former Account Manger at Hanapin Marketing, a search engine marketing firm focused on generating results through pay-per-click advertising.

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Ticker Tuesday: Using Video In PPC

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  83 SHARES
It's sometimes easy to assume that video is only good for SEO.  But video has a lot to offer PPC, especially when it comes to landing pages, conversion types, product demonstrations, and convincing your customers to convert.  In this episode of Ticker Tuesday, we take you through the ways that video PPC can improve your overall PPC performance, as well…
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What We Wished We Had Known About PPC

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  104 SHARES
Here at Hanapin, we love working with pay per click.  We hound after the latest and greatest PPC news, integrate ourselves with advanced tools, and share our expertise through guides, series, and (coming soon!) our very own Hero Conf. But there was a time when we were all PPC beginners, and so the team sat down to share the things…
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Ticker Tuesday: 3 Ways To Apply SEO Fundamentals To PPC

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  73 SHARES
Part of why I love being a search marketer is that there is such a thriving culture, whether you interact with your fellow SEMers online, at conferences, or even at your local bar.  But one thing that has always surprised me about my friends who do exclusively SEO, or have dabbled in SEO but no other form of online marketing,…
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Ticker Tuesday: Organizing PPC Campaigns For Fun And Profit

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  80 SHARES
Increasing your Quality Score is fun, right? And, hey, profit's pretty okay too. But to achieve an enjoyable and lucrative PPC account, it's important to ensure that your campaign structure is organized to bring you in the highest Quality Score as possible.  In this episode of Ticker Tuesday, we walk you through the different ways you can organize your PPC account,…
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“What Do Polar Bears Eat” and Other Weird Search Queries

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  68 SHARES
In April, we published an article introducing WTQs: those search queries that cause you to raise your eyebrows, laugh out loud, or both.  Even a search marketer with the most diligent negative keyword lists can’t prepare for these bizarre terms that show up in search query reports…and to be honest, part of me is glad for that.  First (guilty confession), the chance…
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Ticker Tuesday: Are You Sure You’re Optimized For PPC Mobile?

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  100 SHARES
Google mobile search, pocket PC PPC, PPC mobilism...no matter what you call it, pay per click for mobile devices is a hot topic right now.  In this episode of Ticker Tuesday, we go through how to check to see that you're set up for mobile PPC in a way that gives you the most benefit from your PPC campaigns.  So…
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Heroview – Unveiling Display Network and ACE Tactics with Melissa Mackey

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  66 SHARES
For today’s #heroview, it was our pleasure to sit down with PPC guru Melissa Mackey (@Mel66) to talk about two tricky topics – AdWords Campaign Experiments (ACE) and the Display Network.  Here is the transcription of the discussion! Thank you to everyone who participated in this month’s Heroview – real-time discussions with PPC industry experts via Twitter.  Stay tuned for…
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Ticker Tuesday: New Ideas For Pay Per Click Ads

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  81 SHARES
In this episode of Ticker Tuesday, we give you a laundry list of new ideas to help improve your PPC advertising ad content, especially in Google AdWords.  If you're looking for new ways to increase your ad's performance and raise your ROI, this video is for you! http://www.youtube.com/watch?v=kCJ5TVwljMA Want more PPC strategies and tips?  Check out our other episodes of…
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