Our Greatest Hits for June 2009

The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from June. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!

  • If you’re not using competitive keyword research tools to learn about your competitors’ keywords, you may be missing out on opportunities to expand or further specialize your own keyword list & search engine strategies- and on profit in the process.
  • Naturally Bing was big news in June- Andrew describes what, exactly, it may mean for PPC advertisers and how we can ensure that we’re monitoring and managing our accounts correctly in response.
  • As Joe says, your keyword list drives your PPC campaign. Those little words determine how many people see your ads! As such of course you need a whole lot of relevant, targeted keywords- and how to discover them? Tools like Google’s Wonder Wheel and the Related Search option can help you find relevant keyword variations you’d never think of on your own.
  • A lot of people were perplexed by AdWords’ new conversion tracking metrics– one-per-click, many-per click, what? Joe explains (with examples!) what each means, and how you should be considering each for the purposes of understanding your PPC account’s conversion statistics.