Our Greatest Hits for June 2010
July 1, 2010
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from April. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips.
This month’s top post goes to Erin and her how-to guide on Google AdWords settings. All the Google settings can be a little overwhelming at first, but the benefits of putting together the right combination of settings is well worth the time. The key to finding a successful combination is through testing and exploration. If all works accordingly, you will see additional clicks and conversions in no time.
Since we aren’t lucky enough to have unlimited budgets, Jen walked us through 10 tactics to utilize when projected over monthly budget. Nobody likes to close in on the end of a month and realize they are going to be forced to pause their account due to budget concerns. Jen suggests small, but frequent budget management throughout the month can help you stay on top of your spend.
In our next greatest hits post for the month of June, Google AdWords released a new tool into beta testing and Erin comes through with the inside scoop. The initiative is called AdWords Campaign Experiments (ACE for short), and the new feature helps account managers monitor and control tests that they are running within an account. Erin provides a guide to the new beta tool and gives her insights on how to best utilize Google’s latest feature.
Finally, in the month of June, Jessica taught us how to avoid the “banana peels” in Google’s Content Network and increase our overall visibility and relevancy. This informative post outlines tips for managing your content placements, ad groups, and keywords. Managing your content network can be a complex task, but in the long run, it will help to lower your CPL and ultimately make your content campaigns more profitable.
How To Analyze Time-Of-Day Performance For Luxury Products
The importance of ad schedules varies across industries, services, and products. For e-commerce companies that sell luxury goods, ad schedules are more crucial.
One Week Left to Save 25% at Hero Conf London!
You still have time to join us for Hero Conf London, 24-26 October at etc.venues St Paul's at 25% off the conference price. But time is running out.
4 Common Questions Prospects Ask Me During The Sales Process
There’s always new, hot topics and questions we get asked by prospects to see what our company’s take is, and how we go about implementing from a services perspective. Read what our most common questions are.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
Mobile Price Extensions Rolling Out In AdWords
It looks like "Christmas in July" has come to Google. Recently announced price extensions are designed to help mobile marketers qualify clicks and inform prospective consumers.
[New Whitepaper!] 4 Ways To Survive PPC Campaigns for the Healthcare Market...
This whitepaper will highlight four examples of how thinking at the corners can help boost your PPC performance in the healthcare industry.
Create Visually Appealing Reports With Google Data Studio
When we talk about what tasks tend to eat up a significant chunk of time, reporting is surely mentioned. You may want to explore another option - Google Data Studio.
Liveblogging 2016 DoubleClick Announcements
Today is the day we learn more about the latest DoubleClick updates. Follow along live as we share DoubleClick's announcements as well as our opinions.
The 2016 Top 25 Most Influential PPC Experts
After a month of voting, rigorous research and data analysis, we are excited to announce the wildly anticipated list of the Top 25 Most Influential PPC Experts for 2016.
[New Webinar with AdEspresso!] 4 Effective Strategies for Facebook Lead Gen...
In this new webinar, AdEspresso and Hanapin experts discuss four effective strategies to use Facebook Lead Gen Ads for your business.
PPC Hero Launches New Site!
We're excited to announce the launch of a brand new PPC Hero! We've redesigned the site to be more search friendly with a better navigation system and more opportunity to find the right resources quicker.
How To Get More Out Of Excel Solver
Excel Solver is a fantastic tool, but most examples only cover simple marketing use cases. We’ll cover the next steps of enhancing your models and how to automate the process.
Where You Should Focus Your Facebook Brand Awareness Efforts
Learn the basic metrics to focus on when you want to build awareness on Facebook.
Google To Release New Shopping And Travel Features
Several upcoming changes to Google Shopping and travel-related ads can be expected in the near future. Read to find out more.