Our Greatest Hits for October 2011

The page views have spoken! Below we have gathered PPC Hero’s most visited, and hopefully most valuable articles from October. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. Enjoy!

October was a month of great “how to” and resource posts from Hanapin Marketing!

Abby comes in first place with a post from the PPC Toolkit: Resources for Improving Your PPC Accounts. Need help with Google Analytics or the Display Network?  What about Remarketing?  If you need help getting your Mobile campaigns up and running, there are 3 awesome resources to assist you.  Abby provides a wealth of knowledge and resources on these topics and many more.

It’s all about going back to basics with Bryan.  His top page viewed post on PPC Ad Copy Writing for Beginners really hits the spot!  Bryan gives tips on finding those perfect keywords, where in the ads to utilize those key players as well as one of the most important things in ad writing – testing!  He even goes for the epic blog post win by exploring the strategy behind dynamic keyword insertion (dki) ads as well as how to churn peanut butter.  So even if you feel that you are a seasoned ad writer, this is a post not to be missed… you can always learn something new from the PPC Hero!

How do you manage a PPC account with overall low search volume?  Well, Sarah will tell you in her post focusing on this frustrating status.  Sarah identifies 2 major changes that you can make in your accounts to help boost your keywords to an eligible status.  And she doesn’t stop at just optimizing Google – she includes Bing helpful hints as well!  This is a must read for anyone suffering from keywords that just don’t do your account justice.  And while you’re at it, you should read the rest of the October series too!

Don't let them kill your PPC account too!

Keep reading fellow PPCers!  You know that these posts cannot be missed!  Be on the look out for some great posts on how to best optimize your accounts as well as our monthly series and guides.  This month’s series will explore how to gear up for a successful holiday season by using PPC.  Stay tuned and as always, thanks for reading PPC Hero!