Our Greatest Hits for October!

The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from October. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!

  • When inheriting a new account, we sometimes feel like the entire account needs to be re-organized and re-structured.  That’s okay, but be sure to do this re-organization over time and not all at once; for doing it all at once can hurt your overall quality score.  In this post we give you a few tips on what many advertisers do when inheriting a new account that can sabotage their quality score without them ever realizing it.
  • Need help converting more  people that enter your site? Try using what we call trust symbols and credibility elements on your landing page like secure shell certificates, Better Business Bureau logos and any other award or certificate you may have received as a company. These elements add trust and credibility to your site for new users making them feel more confident to buy.
  • Though technically posted in September, this post from John got PPC Hero’s readers talking in October.  We all spend a lot of time talking about what you should be doing with your PPC campaigns, but this post reminds us all of what NOT to do!  Read through the comments for even more helpful reminders.
  • We all know that at the core of any search marketing campaign are your keywords. So, we thought we’d go back to basics and discuss how to build a strong keyword foundation with great keyword research. The goal of this post is to help you create a methodology for your keyword research strategy!