Get Your Mobile PPC Ready For The Holiday Season
If you are in retail you know that competition to grab your potential customer exponentially increases during Q4.
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from September. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips.
Quality score is a fundamental part of every PPC campaign, and can have a tremendous effect on your accounts performance and spend. (The two most important things, right?) A higher quality score can mean less expensive keyword bids and a higher ad position, so, it’s important to be proactive in improving your quality score. Interested in quality score tips? Check out my blog 6 Steps To Raise Your Quality Score.
Account structure is the foundation of everything PPC. Your quality score, cost, and performance depend heavily on your account’s structure. If you’re looking to build or better structure a campaign, make sure you follow Jen’s tips on Account Structure Set Up and Best Practices. Not sure that you need a restructure? Jen’s blog can help you decide if you need to make improvements.
Click-through-rate is yet another very important metric, as it takes affect on quality score, therefore affecting price and position of ads. By analyzing your various ad and keyword click-through-rate, you can see which ads and keywords are performing to par and which ones could use some help. Jenny’s post on improving your click-through-rate is very informative, including a video introduction to Google’s ad auction as well as useful tips in increasing your click-through rate.
Before creating a PPC campaign you should get to know your target market, your client’s needs, and your goals. In order to make the process easier, Erin has broken it down into steps. If you’re new to PPC or are planning a new campaign, Erin’s blog Developing a PPC Strategic Plan offers great suggestions for PPC veterans and newbies, alike.
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Learn how to optimize your phrase and modified broad match keywords to best-fit themes.
In this whitepaper, Hanapin Production Specialist Briann Saxman will discuss tactics to shape up mobile campaigns and tailor them for mobile audiences you are trying to reach.
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With 106 million monthly active users and just shy of 10% of Americans active during work hours, LinkedIn provides significant value for B2B marketing.
I am a big fan of utilizing marketing psychology principles into my ads to help implement user-focused strategies. Ad customizers make this tactic a lot easier.
In this new live webinar, CEO of Directive Consulting, Garrett Mehrguth, and Hanapin’s Senior Account Manager, Matt Umbro, will show you how you can best merge your PPC and SEO worlds and achieve cross-channel success.