PPC News Roundup for October 8, 2010
October 8, 2010
I always get excited when a client’s click-through-rate has increased while cost-per-click has gone down. What can be overlooked though is it doesn’t matter if you’re getting a million clicks a day for one cent each if none of your clicks are converting. Maria Nikishyna of Search Engine Journal has written a great post on how to get the most qualified traffic to your site. She offers tips for the Novice, Intermediate, and Advanced PPC-er but using all of her approaches together is sure to keep marketing costs down while increasing relevant traffic to your site.
In an ideal PPC world, every account would be making the max profit. But this is not where you and I work! Every day we are trying to get our accounts from current to potential profit. In his ClickEquations blog post, Alex Cohen gives some great tools on how to do this. He explains the types of paid search problems, the paid search technology landscape, and most importantly, in my opinion, finding your place on the paid search technology marketing curve. You have to know where you fall on this “maturity” curve to choose the right tools and get your accounts closer to the ideal world.
Smart phones have changed the way the world searches. No more solitary browsing at large monitors: now a bus ride past a gyro stand can lead to search for Greek recipes, and an argument about the best jazz saxophonist can lead to an mp3 sale. This is great news for PPC – that is, of course, if PPC writers remember that a phone’s screen is only about four inches across. This week, Brad Geddes of BG Theory takes a look at this phenomenon by doing a case study on what Display URLs work for what devices. Not all URLs will resonate with all users, and the results may surprise you!
Yahoo! entertainment searches will now be shown in a box form at the top of the SERP in an expanding accordion search box. Erick Schonfeld at TechCrunch uses Lady Gaga as a search example, explaining how the box will initially give you an overview of her with the option to explore tabs for her events, albums, videos, and Twitter feed. In addition, Yahoo is now using HTML5 for mobile searches and providing search generated slideshows for trending topics.
There is no such thing as too much data and Google has realized this. So that being said, Google Adwords has began to see much positive feedback based on it’s new Search Funnels feature. Basically, you can see the complete conversion path of a customer. From telling you what other ads the customer saw, to what types of keywords assisted you on your conversion, and even how much time the customer spent looking at your ad or landing page, Adwords Search Funnels is a major leg up for PPC advertisers looking for that statistical edge. Check it out…Nerds.
Keynotes from Bing & Google + the Hero Conf Advanced Track
Where do you go to get the most relevant information in PPC, plus the opportunity to network with the best and brightest the industry has to offer? Why Hero Conf, of course.
3 Questions You Need To Answer Before Beginning Paid Advertising
So you’ve you decided you want to start PPC advertising, but now you are asking, “Where do I start?” We've listed and answered 3 questions you should be asking.
Road Trip - 5 Tips For Creating International Campaigns
International markets can add complexity to any account, but here are a few settings and opportunities to make your global ad strategy stand out in non-US markets.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
Discover 3 Levels Of Geo Targeting For Beginners, Intermediates, & Experts
Setting geographic targets is day one. Whether it’s to exclude places you cannot sell or serve or to specifically target your primary customer base, the implementation of geo-targets is on the must-do list.
[New Webinar!] What You Need To Know About New AdWords Features
In this new live webinar, Hanapin Associate Director of Services Jeff Baum and Optmyzr’s CEO Frederick Vallaeys will walk you through the new AdWords tools and show how you can use them to optimize your accounts.
The Social Strategies You Need To Know For App Promotion
Create social strategies to promote app awareness and leverage geographic and demographic data reported by these platforms to refine audiences.
Guide the Industry and Take the 2016 State of PPC Survey!
Each year, Hanapin Marketing manages extensive research into the State of PPC Report, which provides a statistical breakdown of the digital ad industry and guides expectations.
What's In A Name? Building Powerful Product Titles For Ecommerce
Over the years, we've tested a variety of different product title alterations in hopes of finding the perfect title. Did we? Yes, and no. The fact of the matter is, it depends.
What Upgraded Bing URLs Mean For You
Bing is continuing its effort to catch up with Adwords. Upgraded URLs, which isolate tracking parameters from final URLs, are now available to Bing advertisers.
Where Does Your Hero Conf Dollar (or Pound) Go?
5 Common Excel Issues And How To Fix
Excel, while a fabulous tool for PPC, is not without its occasional hang-ups. In this post, we’ll go through some common problems, and how to fix them.
[New Whitepaper!] Guide to Google AdWords: Advanced Edition
In this whitepaper, you will gain a greater understanding of the distinction between e-commerce and lead generation PPC strategies, learn the effective use of Remarketing, how to utilize advanced segmentation for improved targeting, cross-device attribution, and how to use automated rules in your accounts.
Google Announces Controversial Updates To The Keyword Planner Tool
Google updated the AdWords Community on the state of the Keyword Planner tool and the response from several advertisers was quite dramatic.