Our Greatest Hits for September 2011

The page views have spoken! Below we have gathered PPC Hero’s most visited, and hopefully most valuable articles from September. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. Enjoy!

What’s the Secret of Your Success?  Bethany has an idea of how to achieve PPC Success!  She shares the top monthly PPC tasks to complete in her article PPC Task Checklist for Account Success.  We would be lost with out daily checklists here at Hanapin Marketing and value anything that will help keep us on the right track for success!  This list includes weekly, bi-weekly, monthly and bi-monthly tasks to help you improve your account’s performance as well as improve your own accountability.  Read this article for a downloadable copy of Bethany’s checklist to get you started.

Our series in September highlighted How to Succeed on the Display Network in both Google and Bing.  Bethany’s article on Display Network Best Practices comes in second place this month for our Greatest Hits.  Learn why it’s important to split out your search from your display campaigns, as well as how to effectively target the best audience for your client.  There are also tips for optimization and what the best campaigns to start off with for the display network.  This post is a must read if you want your clients to be successful in the vast realm of display!  Make sure to check out the whole series as well!

Usually we are all about Google around here – but Bing is the comeback kid this month!  Felicia writes about adCenter’s Explicit and Implicit Bidding strategies to take the third spot in September.  Learn how to set your bids based on match types, why the bids work the way they do and how to move the needle on your accounts using these strategies.  Also get a couple of Hanapin best practice tips for Bing as well as information on forced minimum bids.  Read the whole article to help your client become a swimming success in Bing!

Keep reading to see your favorite articles become part of the Greatest Hits!  Let us know what you think and what topics you would like to see covered by PPC Hero.  We thrive on your feedback readers!!  As always, thanks for spending time with us to learn new things to improve your client’s accounts and your own PPC prowess!