Need to analyze a PPC account and not sure where to begin? Get tips that will help with performing an effective account analysis!
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How To Boost Post-Holiday Sales with Conversion Rate Optimization
Optimizing e-commerce websites can be a bit overwhelming, especially when struggling through post-holiday blues. Check out some examples of how to approach your e-commerce optimizations.
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Searching for Lost Impression Share
Losing impression share due to rank requires a little more digging to understand why. Take the time to analyze these 4 critical areas!
How To Setup A Campaign In Quora Ads
Learn how to setup a campaign in Quora ads and start testing this new platform to diversify your paid advertising portfolio!
6 Bottom Line Boosting Tips for Paid Search
From lead gen to E-commerce, awareness goals to last click measurement, every account manager should attempt to implement these six strategies.
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Troubleshooting Google Analytics Tracking
Read about common Google Analytics implementation and setup errors that cause your data to be incorrect.
How to Jump Start Your PPC Account for Next Year
Time to audit your accounts to prepare for the new year. We are going to discuss housekeeping tips to help your account get a jump start in January.
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How to Use the New AdWords UI Like a Boss
In this webinar, Hanapin expert, Kass Bots will walk you through how to use the new interface like a boss and pull the essentials you need. She’ll also talk through the bugs we are seeing on the Hanapin team and...
Troubleshooting Lookup Functions in Excel
It’s easy to get discouraged from using Excel when we run into errors. This post guides you as you troubleshoot your Lookup functions so you don’t refrain from using them!
Seven insights hiding in Google’s new Christmas shopping research
In December 2017, Google released a set of statistics about the Christmas shopping season. Use these insights in AdWords to make this your best December ever.
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Stop Using Google’s First Page Estimates to Set Your Bids
Google's First Page Bid Estimates can't be trusted. Adjust your bid strategy based on average position and not using this metric.
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Your Guide to Getting Organized for PPC Success
Organization is key to success in the PPC industry. Here is a guide to organizing your space, time, resources, and workload for efficient PPC management.
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