The right PPC platforms can make a huge difference for agencies or in-house teams. Choose the right platform by asking the right questions of your team.
How to Outpace Your PPC Rivals with Competitor Insights
SEMRush’s Paul Klebanov and Hanapin’s Rachael Law will show you how to use competitor insights to reverse engineer your market and potentially lower your CPCs while remaining competitive.
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The PPC Puzzle: A Checklist
Entering in the PPC world can be intimidating. Get tips on how to manage a PPC account and what to do on a daily, weekly, biweekly, and monthly basis for your campaigns.
Yahoo Gemini Guide: Change is a Good Thing
Read about several updates that will allow you to go to the next level in terms of reporting and optimizing within Yahoo Gemini.
Democratizing AI – Making the NOW Available for All
Bots, artificial intelligence, and personal digital assistants are the new norm in the quickly changing realm of marketing and advertising.
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4 Audience Targeting Tactics For Facebook App Install Ads
Get tips on audience targeting tactics for Facebook app installs! Consider ad testing by hobby, by profession, by app behavior, and by nothing at all.
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How to Deliver PPC Data with Confidence
Get 3 tips on how to deliver PPC data with confidence during a client call, a strategy pitch, or when presenting at a conference!
Defining Negative Keyword Match Types
Negative keywords are important to any PPC campaign as it can help filter unwanted traffic before a user reaches your landing page. For instance, you are trying to attract people interested in shoes, but you don’t sell red shoes. By...
Did I Do That: Using the GA Effect Tool For Statistical Significance
Get insights on using the GA Effect tool, a simple way to see if changes in site performance were due to change or an event.
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Push Play on Growth: Why You Need YouTube Advertising
In this live webinar, Hanapin experts Kelsey Hadaller and Emma Franks will show you how to set up the different types of Youtube campaigns, how to find results with different verticals, and how to implement an ongoing strategy.
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Is the File Size of Your Display Ads Killing Your Performance?
Get insights from an analysis on how the file size of display ads impacts campaign performance across devices and connection types.
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A Case For Automated Bidding
Learn how automated bidding provided amazing results for a paid search campaign that was once struggling!
