Negative keywords are important to any PPC campaign as it can help filter unwanted traffic before a user reaches your landing page. For instance, you are trying to attract people interested in shoes, but you don’t sell red shoes. By...
Did I Do That: Using the GA Effect Tool For Statistical Significance
Get insights on using the GA Effect tool, a simple way to see if changes in site performance were due to change or an event.
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Push Play on Growth: Why You Need YouTube Advertising
In this live webinar, Hanapin experts Kelsey Hadaller and Emma Franks will show you how to set up the different types of Youtube campaigns, how to find results with different verticals, and how to implement an ongoing strategy.
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Is the File Size of Your Display Ads Killing Your Performance?
Get insights from an analysis on how the file size of display ads impacts campaign performance across devices and connection types.
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A Case For Automated Bidding
Learn how automated bidding provided amazing results for a paid search campaign that was once struggling!
Master List of the Best Ad Tech Platforms for PPC
The ambiguity of knowing what PPC platforms are available for your marketing can be overwhelming. We want to be a valuable resource to you in every step of your PPC marketing process, so we've put together a master list featuring...
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Deciding Between CPM & CPC Bidding on Facebook
Get insights on deciding between CPM and CPC bidding on Facebook and start testing a different bidding strategy today!
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Our PPC Training is Not for the Weak-Minded
Our goal as an industry leading agency and the host of Hero Conf is to make you better. To make learning about PPC and getting better at your job not only easy, but fun and entertaining. Check out 5 sessions...
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Google For Jobs: How Does This Affect Me?
Get introduced to Google for Jobs and thoughts on how it will affect job searchers, third-party job search websites, hiring companies and PPC!
The 2017 Top 25 Most Influential PPC Experts
After a month of voting, rigorous research and data analysis, we are excited to announce the wildly anticipated list of the Top 25 Most Influential PPC Experts for 2017.
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What’s Happening in the World of Paid Social? 2017 Insights and Predictions
In this live webinar, Hanapin’s Mary Hartman and Simply Measured’s Bryan Blackburn join forces to share the insights gained from both Hanapin’s State of Paid Social 2017 and Simply Measured’s 2017 State of Social Report.
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Facebook Ads For B2B: Presenting The Right Content At The Right Time
Proper content for an audience is the key to B2B Facebook ad success. Learn tips for creating better B2B ads.
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