Get tips and insights on how to recover from a loss in PPC traffic after you launch a new website. Get on the road to recovery!
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3 AdWords Features You Are Underutilizing
I see three AdWords features that are frequently underutilized: income level targeting, ad rotation settings, and demographic bidding.
A Guide To Bing Ads Shopping Campaigns
Learn the basics of Bing Shopping including setting up your Bing Merchant Center, your shopping catalog, and your first Bing Shopping campaign.
Fight Click Fraud In Your Bing Ads Lead Gen Accounts
Click fraud can be a major hassle and a costly problem. Click fraud happens when an individual or bot repeatedly clicks on an ad to generate fraudulent charges. The major search platforms have protections in place to stop click fraud,...
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4 Vital Strategies to Boost Enrollment for your Online Education Programs
In this new live webinar, Hanapin experts Jacob Brown and Tanner Schroeder will walk you through vital tips you need in order to optimize your online education programs and rest easy knowing that your enrollment numbers are where you want...
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Tools Providing Audience Data for Optimizing Landing Pages
Test with a purpose by optimizing your landing pages for the right audience. Learn about tools you can utilize to capture data about your audience!
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Why Marketers Don’t Trust Data – Q1 Report
Download the new Q1 Report now and find out why your CRM and Platform metrics don’t add up, how to understand these discrepancies, and how your team can work with them and still come out on top.
5 Tips for Measuring Social Ad Success
Dive into ways businesses can use to help measure the success of social media ad campaigns. Facebook, Twitter, Google Analytics tips and more!
Enhanced Day-Of-Week Budgeting With Non-PPC KPIs
Day-of-week budgeting helps to optimize each dollar spent. Learn how non-PPC metrics can be used to build a budgeting strategy around the most valuable KPIs.
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5 Ways You Are Missing Travel Customers on Mobile
We will delve into some overlooked ideas for expanding your mobile travel marketing strategy. In 2017 and beyond, mobile paid search advertising is crucial for travel companies that want to stay ahead of the market trends and connect with customer...
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1 Week to Hero Conf Los Angeles
Hero Conf Los Angeles kicks off with our Welcome Reception, live from the pool deck at JW Marriott Los Angeles LA LIVE on Monday night. That means you have just days to claim your seat at the World's Largest All-PPC...
Avoid These Common PPC Shopping Strategy Mistakes
Avoid these common strategy mistakes to develop a sophisticated Shopping campaign structure and increase overall performance.
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