Get tips on how to gain more control and optimize your dynamic search campaigns with Google's most recent updates.
Continue Reading Google Shares (A Little More Of) The Reins On DSAs
How You Can Generate More Conversions For Lead Generation Accounts
Level up your ad game by using ad customizers and optimizing your geo-targets for lead generation clients, especially for an educational vertical.
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Hear Why Your Peers are Headed to LA!
14 days. That's how long you've got to join what is simply the best PPC conference out there. And yes, we're speaking from a place of complete and total bias. But we truly believe Hero Conf Los Angeles is a...
Interviewer Tips: Insights For Building A Strong PPC Team
Learn interviewing methods that help to better assess potential candidates'skill sets, which hopefully increases the chance of making better hiring decisions.
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Successfully Explain “What’s Going On” to your CMO in 10 Minutes
Hanapin’s own President Jeff Allen will share his experience on leadership, and give you tips on how to explain valuable insights to your C-level executive. We’ll also have Associate Director of Services Carrie Albright here to answer the questions she’s...
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5 Steps To Master Facebook Projections NOT Predictions
Learn how to master Facebook projections including budget, reach and even estimated conversions in 5 easy steps.
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Your First Look At The Impact Of Google’s Exact Match Update
Google has changed how exact match keywords are triggered. See what the updates are and what type of performance we have seen early on.
Continue Reading Your First Look At The Impact Of Google’s Exact Match Update
Google’s Update To Close Variants: 3 Ways To Combat Even Less Exact Match
With the rules changing again on exact match, here are 3 ways to adjust your campaigns to alleviate changes to the keywords and search terms reports.
Continue Reading Google’s Update To Close Variants: 3 Ways To Combat Even Less Exact Match
Why PPC Clicks And PPC Sessions Never Match
There are many reasons why Analytics clicks and sessions don't match. Read on to find out why.
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One Size DOESN’T Fit All! 6 PPC Agency Solutions for Your Brand
When it comes to looking at new digital agency partners, fully evaluate your situation and needs first – then you can research which teams offer the solution or flexibility to build something that perfectly suits your requirements.
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6 Pivot Table Examples to Increase Data Analysis Efficiency
This whitepaper includes multiple examples of each type of analysis by using PPC-specific examples. These examples are more general for the sake of showing broad-use cases. There are hundreds of other ways to look at PPC data with a pivot...
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Excel & Account Hero Passes are Sold Out – Get Your Ticket Now!
We'll keep it simple - your time to join hundreds of your nerdy friends for this annual PPC pilgrimage is nearly gone! We've sold out of our Excel Hero and Account Hero passes and have limited numbers of our Agency...
Continue Reading Excel & Account Hero Passes are Sold Out – Get Your Ticket Now!
