I am a big fan of utilizing marketing psychology principles into my ads to help implement user-focused strategies. Ad customizers make this tactic a lot easier.
Continue Reading Using Business Data Feeds To Implement Marketing Psychology Principles in Your Ads
In this new live webinar, CEO of Directive Consulting, Garrett Mehrguth, and Hanapin’s Senior Account Manager, Matt Umbro, will show you how you can best merge your PPC and SEO worlds and achieve cross-channel success.
Continue Reading Dominate SEO and PPC Listings With These 5 Tactics
I'm going to show you why implementing best practices into your landing page instead of testing them first could be a great way to figuratively shoot yourself in the foot.
Continue Reading My Experience With Landing Page Best Practices And The Failures That Ensued
Read on for 8 tips that you can implement when analyzing the performance of your programmatic campaign.
Continue Reading Down The Rabbit Hole – Optimizing Programmatic Campaigns
3 out of 4 people will access the internet using a mobile phone by the end of 2016. That equates to 2.5 billion people worldwide and is expected to grow by 86% by 2020.
Continue Reading Mobile Display Is The Future…Know Your Ad Types!
Google's new Merchant Center partnerships with BigCommerce, PrestaShop, and Magento make creating and maintaining Shopping campaigns easier than ever.
Continue Reading Google Announces Ecommerce Partnerships For Shopping
Happy Holidays everyone! Well, that may be a bit premature, but not in the advertising world - where the preparation for the largest sales days of the year begins early.
Continue Reading Seasonal Bidding Methods: Holidays Already?
The release of expanded text ads rocked the world of Google PPC in early 2016. And shortly thereafter Bing joined in on the fun, bringing expanded text ads to so many of us in the PPC world. But some of...
Continue Reading ETAs Ruined My Ad Tests (& How We Can Overcome This)
In this new live webinar, Hanapin’s Kelly Pollock and Dialogtech’s Kelley Schultz will walk you through how to improve your audiences and messaging, reach new customers and increase clicks, calls and conversions through mobile display marketing.
Continue Reading How To Maximize Conversions With Mobile Display Advertising
Much of what we do day in and day out in PPC is stare at numbers. Beautiful, finite numbers. We know numbers to be objective. If we spend $12,622 and that spend garners 31 conversions, we know the average cost...
Continue Reading Weird Science: A Lesson In Failed Experiments
Taking away the stress that happens when you leave your account in other’s hands doesn’t happen without preparation. Follow these three steps to ensure a stress-free vacation.
Continue Reading 3 Steps For A Stress-Free Vacation From PPC
There are just 11 days remaining until PPC Heroes far and wide meet for London's Only All-PPC Event.
Save time and Become the Hero with updates from PPC Hero in your inbox!
